Lookalike

LinkedIn to sunset lookalike audiences

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LinkedIn to sunset lookalike audiences

LinkedIn will discontinue lookalike audiences on February 29. Why we care. Before March, advertisers must modify their audience targeting strategy, as they will no longer be able to create new lookalike audiences or edit existing ones. What are lookalike audiences? A lookalike audience allows your ads to reach new individuals who are likely interested in … Read more

Leveraging Facebook Lookalike Audiences: Expanding Your Reach with Similar Users

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Leveraging Facebook Lookalike Audiences: Expanding Your Reach with Similar Users

In the realm of digital marketing, audience targeting stands as a cornerstone strategy. It allows businesses to focus their marketing efforts on the segment of customers most likely interested in their product or service, thereby maximising the effectiveness of their campaigns and enhancing return on investment (ROI). Among the myriad of tools available for audience … Read more

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