Influencer ad spend is accelerating faster than investment in traditional adverts. Brands were advised to consider adjusting their campaign strategies to align with the rising popularity of influencers after this finding was revealed in Insider Intelligence’s Influencer Marketing 2023 report. Why we care. As more businesses embrace influencer marketing, the way people consume ads is … Read more
Gary Illyes from Google was asked why is the filtered data higher than the overall data within Google Search Console? In which Gary explained how the filter works – specifically – it uses a “Bloom filter.” A Bloom filter is a space-efficient probabilistic data structure, conceived by Burton Howard Bloom in 1970, that is used … Read more
Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new core web vital metric. The announcement provides a sneak peek at a way to turbocharge webpage performance. If this trial is successful then it may be something that publishers across … Read more
June 3, 2014 | Posted by Rank Ranger This past month we have made a number of updates to the Rank Ranger API Methods, all in our quest to make your SEO management easier, better and faster. Some of these updates were brought about through our WeDevelop program that has been a great … Read more
Welcome to the continuation of our multi-part series on using Content Automation in AEM as a Cloud Service to accelerate your creative operations. To gain a more comprehensive understanding, make sure to check out Part 1 of this series which gives an overview of the feature by Adobe, along with helpful use cases and Part … Read more
Google is now saying that its new Local Service Ads guidelines are faster for reviews and also more flexible by allowing more creative images. What that really means, well, time will tell, but that is what Google is emailing local advertisers. Google is telling advertisers that there is a new automated process for photo reviews … Read more
For the original iTunes version, click here. This week we had yet another unconfirmed Google search ranking update in the middle of the week. The Google Search Generative Experience AI snapshot answers are now twice as fast. Most SEOs seem unimpressed by the new Google Search Generative Experience. Google News Showcase is coming to … Read more
Microsoft Bing Chat is growing so fast that the team can’t add enough GPUs fast enough to keep up with the growth. This leads to some Bing Chat experiences being slow and a bit laggy. But Microsoft is aware and hopes to be able to improve here. This came from Mikhail Parakhin, the CEO of … Read more
As someone working on SEO, you must understand the importance of site speed. You must realize that fast sites equal happy users and happy search engines. PageSpeed Insights is an invaluable tool from Google that can help you optimize your website. It enables you to improve your rankings by giving you everything you need to … Read more
Google will be updating its Merchant Center policy to allow ads for electric bikes that go up to 28 mph. This is an increase from the max speed of 15.5 mph from May 2022. This new policy is effective as of this month, March 2023. Google wrote, “effective March 2023, our “Unsupported Shopping content” policy … Read more
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