Experimental

Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

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Advertiser Lost Thousands Of Dollars Lost During Google Ads Experimental Test

A respected advertiser in the PPC community said that a Google Ads experiment that the customer did not opt in to or have the option to opt out of cost the company thousands of dollars in lost ad spend. Melissa Mackey posted the details on X saying that she “kept quiet about this Google Ads … Read more

Google’s Experimental Feature Makes Webpages Faster

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Google’s Experimental Feature Makes Webpages Faster

Google announced a new way to run JavaScript that improves webpage responsiveness, helping publishers who use it to beat their competitors performance in a new core web vital metric. The announcement provides a sneak peek at a way to turbocharge webpage performance. If this trial is successful then it may be something that publishers across … Read more

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