Generative AI Use Disclosure:
marketers
3 Things All Marketers Should Do to Prep for New Digital Entry Points in 2024 | Seer Interactive
The search landscape is rapidly changing in 2024. We are long past the time of ‘ten blue links’ and are in an era where the average consumer has more possible digital touchpoints on their buying journey than ever before. As consumers, this is a great thing. As marketers, this is a layer of complexity that few are truly ready for.
My 5 Favorite Ahrefs Use Cases for Content Marketers
I’ve used Ahrefs since 2016. I thought I was a power user, but since joining the team, I’ve discovered a bunch more use cases that I can’t imagine living without. Here are five of my favorite ways to use Ahrefs for content marketing: 1. Reverse-engineer your competitor’s entire content strategy Let’s be honest: we all … Read more
Local search in 2024: Key trends and tactics for marketers
Local has evolved from listings management to real experience and engagement. Today, consumers are looking for more personalized experiences and relevant conversations across all touch points. The behavior of a local consumer is changing rapidly in the world of AI-powered search. Based on the searcher’s intent, search engines strive to surface results that will meet … Read more
The Death of Third-Party Cookies (What Marketers Need to Know)
Terakeet uses cookies to enhance your experience and analyze traffic. By clicking accept you agree to our use of cookies. The technical storage or access is strictly necessary for the legitimate purpose of enabling the use of a specific service explicitly requested by the subscriber or user, or for the sole purpose of carrying out … Read more
Demystifying AI Concepts for Non-Technical Marketers | Seer Interactive
In 2024, artificial intelligence (AI) is not just a trendy term but a valuable asset in your marketing arsenal. If you’re eager to embrace the future but find the technical jargon overwhelming, look no further. Together, we’ll demystify the complexities and shed light on some technical concepts. Our goal isn’t to become experts, but to know enough fundamentals to successfully leverage this new technology as part of our daily workflows and processes.
8 Charts All Marketers Should See about GenAI and Search Marketing | Seer Interactive
Marketers have more channels to worry about than ever before. New platforms like AI Search Engines and Chatbots are top of mind for many executives. But, how much attention should marketers heed to these channels? How do we contextualize new, exciting technologies with our overall efforts? We found these charts eye opening in their ability to do just that.
3 ways search marketers can prepare for the big cookie crumble
The big cookie crumble of 2024 officially began in January with Google’s initial roll-out of Tracking Protection for Chrome users. Any PPC marketer caught off-guard by this either haven’t paid attention to the signals for several years or haven’t corralled the necessary parties to create a cohesive strategy in response – or both. As an … Read more
A/B testing mistakes PPC marketers make and how to fix them
Have you ever implemented the top-performing variation from a PPC ad copy A/B test but don’t actually see any improvement? This happens more often than you’d think. A/B testing works – you just need to avoid some common pitfalls. This article tackles the top mistakes that cause PPC A/B tests to fail, plus practical tips … Read more
The Role of AI in Content Creation for Marketers | Seer Interactive
Artificial intelligence is growing in prominence, and marketers are taking notes on how to leverage this technology for content generation. But with so many options and prompts out there, it can be difficult to know where to start. This post will explain the benefits of incorporating AI into your content generation process and share some of our favorite platforms that we’re exploring at Seer.
