Data Science for SEO: What It Is & How to Apply It

Data Science for SEO: What It Is & How to Apply It

What’s the Role of Data Science in SEO? In SEO, data science is the process of using tools and tactics to uncover insights from large datasets to improve your website’s visibility in search engines and boost organic (unpaid) traffic.  This data can include information about your and your competitors’ specific keyword rankings, backlink profiles (an … Read more

Apply CSS classes in Rich Text Editor Sitecore / Blogs / Perficient

Apply CSS classes in Rich Text Editor Sitecore / Blogs / Perficient

Rich text in Sitecore refers to the capability of the Sitecore content management system (CMS) to handle and display formatted text content with various styling options. It enables content editors to create and manage content that includes not just plain text, but also a range of formatting elements such as headings, paragraphs, lists, links, images, … Read more

Apply meaningful structure with Pi’s Search Term Manager

Apply meaningful structure with Pi’s Search Term Manager

Search Term Manager | Pi Datametrics 28 Nov 2023|2 MIN READ Helping you set up to win – Pi’s new Search Term Manager makes it easier to apply meaningful structure to your data and find key insights, quickly. Overwhelming amounts of search terms? When you’re working with thousands and 10s of thousands of search terms … Read more

Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR]

Cracking the Code: 5 AI Strategies to Apply in Enterprise SEO [WEBINAR]

Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more

Google Tests Expanded Your Google Ad Summary With Edit Ad & Apply Recommendations

Google Tests Expanded Your Google Ad Summary With Edit Ad & Apply Recommendations

Several months ago, Google launched a feature to show those logged into their Google Ads account a section in web search named “Your Google Ad Summary.” It seems Google is now expanding that section to let you edit some ads and apply some recommendations. Sujit Shukla spotted this for a Google Ads campaign he manages … Read more

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