Rich text in Sitecore refers to the capability of the Sitecore content management system (CMS) to handle and display formatted text content with various styling options. It enables content editors to create and manage content that includes not just plain text, but also a range of formatting elements such as headings, paragraphs, lists, links, images, … Read more
Why will people click on one ad – and not another? Lots of factors go into the decision. But among the most essential is trust. If your ads look slightly “off” or slightly suspicious, people are much less likely to click on them. When you unintentionally set off internal alarm bells, people will scroll on … Read more
Google seems to be bolding text within the Google Search Generative Experience AI answer snapshot when that text matches part or all of the query. Google does this with the normal search result snippets and now seems to be doing it here, in the new Google SGE. This was spotted by Khushal Bherwani who posted … Read more
In today’s data-driven world, the demand for insightful and well-structured reports has never been greater. The advent of generative AI has opened exciting possibilities for automating the report-writing process. In this blog post, we will take you through our experience in creating an application that leverages generative AI to assist in generating reports from tabular … Read more
Adding Alt Text to your Images in Optimizely When developing a site using Optimizely, it is important to keep accessibility in mind. A common solution that I’ve found helpful is to extend the ImageData class from EpiServer.Core and add a property for Alt Text. This concept is demonstrated in the Alloy Project and has been … Read more
Google has upgraded its Search Generative Experience to create images and text, not just give you answers and show you images or content from others. Google said SGE can now help with “creating an image that can bring an idea to life, or getting help on a written draft when you need a starting point.” … Read more
What do backlinks, internal links, and external links all need to have the best possible impact on your link profile? If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor … Read more
Alt text is used to help computers read images. But can alt tags affect your organic search rankings? Read on to learn whether there is any connection between alt text and improved rankings in Google Image Search results. The Claim: Alt Text Is A Ranking Factor What is alt text? Alt text is an HTML … Read more
Google seems to be testing highlighting portions of text in the search result snippets. This seems different from the highlighting of featured snippets, people also ask, things to know or sections of the explore feature. This is Google using blue highlight on the normal search results snippets. This was spotted by Jonas Sickler who posted … Read more
Undoubtedly, the most crucial expertise in offsite SEO lies in mastering the art of anchor text selection. Achieving the ideal anchor text distribution can propel you to the top of search engine results pages (SERPs) with fewer links compared to your competitors. Conversely, poor anchor text selection could result in a dreaded Penguin penalty. As … Read more
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