Anchor Text Ratios: Why They Still Matter for SEO Strategies

Anchor Text Ratios: Why They Still Matter for SEO Strategies

What do backlinks, internal links, and external links all need to have the best possible impact on your link profile? If you guessed optimized anchor text, then you’re 100% correct.  Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible.  Yet, anchor … Read more

Anchor Text Optimization – The Ultimate SEO Guide for 2023

Anchor Text Optimization – The Ultimate SEO Guide for 2023

Undoubtedly, the most crucial expertise in offsite SEO lies in mastering the art of anchor text selection. Achieving the ideal anchor text distribution can propel you to the top of search engine results pages (SERPs) with fewer links compared to your competitors. Conversely, poor anchor text selection could result in a dreaded Penguin penalty. As … Read more

Penguin Proof Anchor Text Back-linking Structure

Penguin Proof Anchor Text Back-linking Structure

March 18, 2016   |   Posted by Simran Puttar Backlinks are an important and integral part of SEO that aim at increasing site traffic vis-à-vis search engines. Utilizing backlinks properly doesn’t necessarily mean a large quantity of them, nor is its impact limited to increased page rank. Backlinks are simply more dynamic than mere … Read more

Google On Protecting Anchor Text Signal From Spam Site Influence

Google On Protecting Anchor Text Signal From Spam Site Influence

In a Google SEO office hours session, Google’s Duy Nguyen of the search quality team answered a question about links on spam sites and how trust has something to do with it. It was interesting how the Googler said they were protecting the anchor text signal. It’s not something that’s commonly discussed. Building trust with … Read more

HTML Anchor Links: What Are They & How to Use Them for UX

HTML Anchor Links: What Are They & How to Use Them for UX

An anchor tag (<a>) in HTML is an element that creates a link to webpages, email addresses, documents, images, and more.  It looks like this: The element starts with “<a,” ends with “</a>.” And contains various attributes that make up the full tag.  We’ll get into the attributes below.  You can also use the anchor … Read more

How Should You Optimize Your Anchor Texts? – LearnInternetMarketingTactics

How Should You Optimize Your Anchor Texts? – LearnInternetMarketingTactics

The anchor text strategy is the text of a hyperlink (backlink). In an HTML document, this term or the phrase is usually marked visibly (blue or another color, often underlined). When rolling over, the mouse pointer changes to a hand with a finger. This anchor text plays an important role in connection with search engine … Read more

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