Google is currently rolling out the September 2023 helpful content update and with that Google made several updates to its helpful content documentation, which we covered in detail. But just because Google updated its documentation, it does not mean that those changes are reflected in the actual algorithm that Google has released. Gary Illyes from … Read more
Target return on ad spend (ROAS) is heralded as the holy grail of PPC advertising. In contrast to click-based and conversion-based bidding, this strategy is designed to optimize financial business outcomes. While undoubtedly high on the Google Ads evolutionary scale, Target ROAS requires a rigorous setup before realizing its full potential. Advertisers who switched from … Read more
Google Ads is deprecating Shopping campaigns using Enhanced CPC starting in early October 2023. Google said any Shopping campaigns using Enhanced CPC should consider trying the one-click Target ROAS experiments for Shopping you can find in your campaign settings. This notice was recent, so the setting seems relatively new (maybe weeks old?). Thomas Eccel noticed … Read more
Whether you’re on the agency or in-house side of SEO, I’m guessing you’ve fielded a request to “get us on top of the search results” for keywords dominated by giant competitors or entities. The good news is that a giant can’t simply outspend you to outrank you. The bad news? Standard SEO tactics likely won’t … Read more
You will often hear the term “short and long tail keywords” mentioned, but what do they mean and why are they an important concept to grasp? To put it simply, every search query involves a series of words, be it a single word or a longer phrase. “Short tail keywords” refer to 1-2 keyword phrases … Read more
February 16, 2015 | Posted by Rank Ranger If you invest time and money optimizing content and advertising to a specific audience, it would be beneficial to know if you’re actually reaching that target audience, right? Our Analytics Audience Demographics report provides both a quick graphic view of traffic by age and gender, … Read more
May 21, 2015 | Posted by Rank Ranger Mobile optimized sites rise higher in SERPs than non-mobile sites when a visitor searches from a mobile device so the Mobile Device Accessibility Test in our On-Page Keyword Optimization Audit has been upgraded to include the key factors in Google’s Mobile-Friendly test. This test can … Read more
November 15, 2016 | Posted by Shay Harel At Rank Ranger we like to think of ourselves as “inventors” who are constantly creating new ways to make our SEO software that much better. In addition to the completely new tools we roll out, we are continuously developing enhancements to our existing ones. As … Read more
February 11, 2020 | Posted by The In Search SEO Podcast Don’t forget, you can keep up with the In Search SEO Podcast by subscribing on iTunes or by following the podcast on SoundCloud! Summary of Episode 59: How to Stick to Your Intent Targeting Message [This is a general summary of the … Read more
February 23, 2022 | Posted by Darrell Mordecai Understanding your audience will boost your effectiveness exponentially. This applies to every marketer, whether you are an SEO, PPC expert, or even marketing via snail mail. (Even my son who sells gum to his classmates when the teacher isn’t looking can benefit from this lesson!) … Read more
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