Target Audience: What It Is & How to Define It for Your Business

Target Audience: What It Is & How to Define It for Your Business

What Is a Target Audience? A target audience is a specific group of people most likely to be interested in your products or services. They share common demographic and psychographic traits. Like age, gender, income, interests, challenges, and goals. For example, a target audience for a high-end fashion brand might be affluent women between the … Read more

New In Microsoft Advertising: Target Shoppers By Browsing Categories With Keyword Boosters

New In Microsoft Advertising: Target Shoppers By Browsing Categories With Keyword Boosters

The Microsoft Advertising team announced its PromoteIQ launched a new way to target your ads, by targeting shoppers based on the categories they browse with the ability to also use keywords as a booster for campaign bids. Nicole Farley explained on Search Engine Land, “this latest development in category-based targeting with keyword leveraging is supposed … Read more

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