Microsoft blames Google for Apple rejecting offer to buy Bing

Microsoft blames Google for Apple rejecting offer to buy Bing

Microsoft claims its attempts to sell Bing to Apple were blocked by Google. The tech giant’s CEO of Advertising and Web Services, Mikhail Parakhin, said he offered Apple more than 100% of the revenue or gross profit to make Bing its default search engine – but the proposal was rejected because of the company’s deal … Read more

Apple has 19 billion reasons not to build a Google Search rival

Apple has 19 billion reasons not to build a Google Search rival

Apple is not planning to create its own search engine to rival Google. Eddy Cue, Apple’s Senior Vice President of Services, is expected to testify at the federal antitrust trial that there are no plans for an “Apple Search” model because its partnership with Google works better for its customers, reports Bloomberg. Cue notably helped … Read more

Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust

Apple Safari 17’s Hidden Gems: JPEG XL & Font-Size-Adjust

Apple’s recently announced Safari 17 brings several key updates that promise to enhance user experience and web page loading times. Unveiled at the annual Worldwide Developers Conference (WWDC23), two new features of Safari 17 worth paying attention to are JPEG XL support and expanded capabilities of font-size-adjust. As Safari continues to evolve, these updates highlight … Read more

Demystifying Apple showcases: Tips for creating visual content that converts

Demystifying Apple showcases: Tips for creating visual content that converts

Meeting customers in their decision-making moments is essential to create a positive local experience at every touchpoint. Often, the first time they’ll engage with your brand is when they find it in the search results. When we think of search results, we commonly associate this with the content we find in Google Search, but it’s … Read more

Apple Showcases: Tips for Creating Visual Content That Converts

Apple Showcases: Tips for Creating Visual Content That Converts

Meeting customers in their decision-making moments is essential to create a positive local experience at every touchpoint. Often, the first time they’ll engage with your brand is when they find it in the search results. When we think of search results, we commonly associate this with the content we find in Google Search, but it’s … Read more

Apple Place Cards Optimization: Exploring Often Untapped Marketing Opportunities

Apple Place Cards Optimization: Exploring Often Untapped Marketing Opportunities

As an enterprise brand, you know how important it is to establish an online presence and build connections with the local communities you serve. One of the most crucial places to optimize your business information is on Apple apps. In fact, as of 2022, Apple’s iOS operating system had a share of close to 60 … Read more

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