If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true … Read more
What Is a Pillar Page? Pillar pages, or pillar posts, are pieces of content that serve as the cornerstone of a topic cluster. They provide a comprehensive overview of a broad topic and link to related content pieces. For example, say you want to create a topic cluster on SEO. Your pillar page could be … Read more
It’s important to ensure everyone has a positive experience with your brand across all touchpoints. A great way to make this happen is by creating a customer journey map. This will provide you with information about a typical customer’s pain points and motivations throughout the buying process, allowing you to properly respond and drastically improving … Read more
What Is a Content Calendar? A content calendar is a resource that helps you organize what you’re going to publish, when, and where. You can create one with a simple spreadsheet. Or use a project management tool. Your content calendar will help you: Simplify collaboration between team members Save time Minimize errors Streamline processes This … Read more
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