Google Analytics 4 now supports creating and/or modifying events using regular expressions, regex. This can help you migrate destinations and event goals from Universal Analytics to Google Analytics 4 in a more programmatic fashion. More details. Google said the new feature and options enable you to define conversions using regular expressions (regex) for web data … Read more
As far as lead magnets go, an ebook is a great one. A well-written, well-designed, optimized ebook can be an enticing appetizer for your audience. It’s a complete example of your brand voice, expertise, and knowledge in a portable, endlessly sharable format. And if your appetizer (your ebook) impresses, your audience is likelier to partake … Read more
Though a seemingly uncomplicated topic, some of the best websites struggle to create unique, high-quality content. Left unoptimized, these sites can face traffic losses and experience slow indexing and ranking speeds, depending on how widespread the issues are. Websites that seek to create unique, high-quality content should start by identifying and resolving duplication issues on … Read more
When building your website, one of the most important things to consider is how to communicate with your visitors. There may be situations where you’d want to provide your email address information on the site so the site visitor can contact you. You can accomplish this by creating email links in WordPress or with the … Read more
XML sitemaps are one of the most misconceived pieces of the SEO equation. I’ve come across SEO’s who couldn’t explain why they’re necessary, let alone tell you how to set one up “right.” Here’s the rub: Just as a map is essential to finding your destination by road, an XML sitemap is critical for search … Read more
Getting Started: 2023 Link Building Best Practices Let’s quickly cover the basics of link building first: The best backlinks come from high-authority sites whose niche is the same as yours, or very closely related. If a link has a rel=nofollow attribute, it’s called a “nofollow” link, and it does not pass domain authority to your … Read more
The meta description summarizes a page’s content and presents that to users in the search results. It’s one of the first things people will likely see when searching for something, so optimizing it is crucial for SEO. It’s your chance to persuade users to click on your result! This post will show you the characteristics … Read more
If you’re struggling to generate blog traffic that actually converts – this episode is for you! My guest Araminta Robertson is managing director at Mint Studios, a content marketing agency that focuses on creating content that generates business, not just traffic. Araminta will be speaking at Brighton SEO this Fall, she has hosted her own podcasts … Read more
What Is Quality Content? Quality content is content that is relevant, engaging, and useful to your audience. It helps you attract users, convert them into customers, and increase retention. To create high-quality content, you must understand your audience and industry. When talking about content, it’s common to think about blog articles and SEO. However, good … Read more
If your brand is like most, you create various types of content across multiple channels. You might even have more than one creator on your content marketing team. How do you ensure the content you publish stays consistent in look, feel, and sound anywhere it appears online? How do you make sure it stays true … Read more
421
229
714
826
543