Market segmentation is a crucial component of any successful marketing strategy. Why? Well, just think about your own target market. Hopefully, everyone in your target market has an interest in your products or services. But are all of your potential customers the same age, ***, or located in the same region? Do they have the … Read more
Read this buyer persona creation guide to take a step towards making better business, product, and marketing decisions and investments. Source link : Semrush.com
If you’ve ever googled instructions for how to perform a specific task, then you the importance of high-quality how-to content. The person desperately searching for an excellent how-to article on fixing a leaky sink will find immense relief when they finally hit on a blog post that lays it out simply and clearly, for instance. … Read more
December 22, 2021 | Posted by Darrell Mordecai As Google and other search engines progress, SEO is constantly evolving. One of the biggest evolutions is semantic SEO. Semantic SEO is a branch of SEO that seems to have flown under the radar for many. What’s interesting is that semantic search is here to … Read more
Your service pages, especially if you operate entirely online, have a huge job to perform. They need to effortlessly convey exactly what you do, what you offer, and how your services benefit your ideal customer. It’s a pretty big ask. Luckily, you don’t have to start from scratch whenever you want to create a winning … Read more
April 13, 2022 | Posted by Darrell Mordecai Semantic SEO is the most exciting area in SEO. There is no doubt that it’s the future of SEO and that means no matter what area of SEO you are in, it pays to spend time learning semantic SEO strategies. One of the main SEO … Read more
What are your customers’ most frequently asked questions? What do prospective customers most want to know about your services, industry, brand or products? Compiling these questions on a FAQ page is a tried-and-tested way to provide a baseline level of customer service on your website. What is a FAQ page? FAQ stands for “frequently asked … Read more
May 3, 2022 | Posted by The In Search SEO Podcast How much of the content that you publish is newsworthy enough to earn links? In episode #103, Amanda Milligan explains three ways to create newsworthy content that earns links. The steps are: Building Brand Authority with Contextualization Customize/Personalize Your … Read more
June 28, 2022 | Posted by The In Search SEO Podcast Is it really possible for other marketing channels to positively impact your SEO efforts? And if so, how? That’s what we’re going to be discussing today with a drummer who plays in a band with Katy Perry’s Grammy Award-winning guitar player. Nowadays, … Read more
Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter? Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of … Read more
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