On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Customizing an existing WordPress theme is a common need, but editing the theme directly can cause problems. If the theme gets updated, your changes will be overwritten! A better way is to create a child theme inherited from the parent theme. Child themes allow you to modify and extend a theme safely and securely. In … Read more
Content pillars are foundational to your brand’s content strategy. They are the central themes that drive your messaging and shape your identity across platforms. Developing strong content pillars is crucial for every brand that wants to attract and engage followers online. They help you build connections with your target audience by creating informative, inspiring and … Read more
What Is a Marketing Campaign? A marketing campaign is a set of carefully planned activities with a clear goal, such as product promotion, audience education, or brand awareness. Some campaigns run on a single platform, such as Instagram or TV. But more often, a business marketing campaign runs on multiple platforms simultaneously geared toward one … Read more
![How to Create a Social Media Marketing Strategy [+ Free Template]](https://static.semrush.com/blog/uploads/media/24/f6/24f6a672f051916a0f29789e64800c50/social-media-strategy-templates-sm.png)
We’ve put together a comprehensive guide for creating a successful social media strategy. We even included a free social media strategy template to help you kick things off. But before we get into the details of creating a strategy, let’s cover some basics. A social media strategy is a roadmap that outlines how to make … Read more
Ready to grow your business online? Whether you’re trying to build brand awareness on social media or needing to drive more traffic from search engines, we’re here to help you connect with your audience and hit those strategic goals. Let’s Talk! Source link
WordPress is a powerful content management system (CMS) that offers many flexibility and customization options. However, sometimes, the default posts and pages may not meet your needs. That’s where custom post types come in – they give you the key to showcase unique content just how you want it. In this step-by-step post, we will … Read more
What Is an SEO Strategy? An SEO strategy is a plan to create, optimize, and promote content to improve its visibility in search engine results. To attract more organic traffic to a website. In this post, we’ll show you exactly how to create and execute an effective SEO strategy, step by step. Let’s get started. … Read more
What Is a Marketing Plan? A marketing plan is a comprehensive document that outlines the marketing strategies and tactics a business uses to promote its products, services, or brand to its target audience. It also includes information like target market, value proposition, proposed marketing campaigns, and success metrics. To create a successful marketing plan, you … Read more
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