January 24, 2023 | Posted by The In Search SEO Podcast Is your Google business profile fully optimized? Today’s guest will help make sure that you’re taking advantage of all the key optimization opportunities that Google Business Profile offers. He’s a man who graduated from Southern Methodist University in Dallas, Texas, with a … Read more
If you want your blog posts to get search traffic, optimize them for SEO. But that doesn’t mean shoehorning as many keywords as possible. Keyword stuffing doesn’t work anymore. How do you optimize your content to be search-friendly? You’ll learn how in this post. 1. Target a topic with search traffic potential If no one’s searching for … Read more
As a property management company, having a well-optimized listing on Google Business Profile (previously called Google My Business or GMB) is essential for your SEO. Google Business Profile is a free platform that allows businesses to create a profile with information such as hours, website, contact info, and more. This information is used by Google … Read more
The anchor text strategy is the text of a hyperlink (backlink). In an HTML document, this term or the phrase is usually marked visibly (blue or another color, often underlined). When rolling over, the mouse pointer changes to a hand with a finger. This anchor text plays an important role in connection with search engine … Read more
Optimizing website SEO for mobile devices is crucial for businesses in today’s world, as more than 50% of internet traffic worldwide comes from smartphones and tablets. By improving your website’s mobile SEO, you can increase your chances of ranking higher on search engines, attract more qualified traffic, and ultimately drive more sales and revenue. In … Read more
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Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure to: Keep the SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding outcomes. Focus on uncovering and prioritizing … Read more
In paid search, your most effective and cost-effective strategy should be to leverage your own valuable brand equity. Your online brand space is where you should be most confident at securing transactional web traffic associated with your products or services. Your brand is constantly under attack in paid search from businesses and brands freeloading on … Read more
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What Is JavaScript SEO? JavaScript SEO is a part of technical SEO that focuses on making websites built with JavaScript easier for search engines to crawl, render, and index. Common tasks include the following: Optimizing content injected via JavaScript Correctly implementing lazy loading Following internal linking best practices Preventing, finding, and fixing JavaScript issues And … Read more
When a user conducts a Google search, they expect to be connected to websites that align with the intent of their inquiry. As such, Google’s algorithm examines the Structured Data Markup (also known as Schema Markup) of each domain to provide users with the best possible answers to their queries. By adding Structured Data to … Read more
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