Like any marketing and advertising channel, SEO should be budgeted for. However, creating an SEO budget isn’t as simple as allocating a set monthly amount. To properly invest in organic search, you need a strategic plan backed by a comprehensive budgeting process. Without clearly defined goals, assessing website needs, and mapping resource requirements, you risk … Read more
In my 18+ years in search marketing, one thing I’ve seen continuously is shared budgets. When I ask the advertiser why, I always get a similar answer: “We have a set limited budget, and this is the best way for us to fund everything.” That is a response I get from mom-and-pop operations and SMBs, … Read more
What Is Crawl Budget? Crawl budget is the amount of time and resources search engine bots allocate to crawling your website and indexing its pages. Think of it this way: you visit the Louvre, which has hundreds of exhibits across several floors. Without a map, you could miss out on the art you really wanted … Read more
As advertisers, we want to maximize our PPC budgets for our clients But how do we do that? This article identifies eight areas where you can focus your optimization efforts to improve ROI. If you aren’t already doing these things – there’s time to start testing before we get into the throes of holiday planning … Read more
In today’s tough economic times, many teams are feeling squeezed by budget constraints and high expectations from within. SEO professionals are under more pressure than ever to deliver results with fewer resources. So, how can you communicate the worth of your SEO work to senior leadership and get the budgets you need? Using insights gleaned … Read more
Igor GorbenkoDigital Marketing Expert This method can only help you to estimate competitors who have the same stock of goods, and it just gives you rough results. If that’s so, you’re probably thinking, what use does this method have in the first place? Well, I suppose you won’t mind finding out some data about your … Read more
SEO is often a critical acquisition channel for startups. Here, we’ll share actionable advice on how to get going with SEO for startups on a budget. Without expensive and complicated tactics. Let’s start with how to get buy-in for SEO in the first place. Justifying Investing in SEO for Startups You need support from leadership … Read more
As businesses grapple with inflation, layoffs, and budget cuts, you may be under more pressure than ever to deliver tangible SEO results with limited resources. And in today’s challenging economic climate, you may find yourself having to tirelessly defend your budget and prove your value to stakeholders. Your senior executives want to make sure they’re … Read more
In today’s competitive business landscape, companies are constantly seeking innovative ways to optimize their operations and maximize profitability. One strategy that has gained traction in recent years is the concept of replacing employees with vendors. This approach challenges the traditional understanding of human resources and opens up a whole new way of staffing for businesses. … Read more
The Internet is an ever-evolving virtual universe with over 1.1 billion websites. Do you think that Google can crawl every website in the world? Even with all the resources, money, and data centers that Google has, it cannot even crawl the entire web – nor does it want to. What Is Crawl Budget, And Is … Read more
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