World Archives - Page 2 of 5

Meet The 7 Most Popular Search Engines In The World

February 6, 2024 by BTR

2023 was a particularly transformative year for search, witnessing significant advancements in search engine algorithms, artificial intelligence integration, and user experience enhancements. Understanding the mechanics of each search engine goes beyond mere theoretical knowledge; it’s a strategic imperative for anyone looking to enhance their website’s visibility and drive traffic. This article provides a comprehensive overview … Read more

Unveiling the World of Universal Design / Blogs / Perficient

January 16, 2024 by BTR

Greetings, dear readers! Today marks the commencement of an exciting new series that delves into the realm of innovation, accessibility, and the pursuit of creating a world that embraces everyone. Our inaugural topic is one that forms the foundation of inclusive design – “Universal Design.” Join us on this journey as we unravel the principles, … Read more

Machine Learning Examples In The Real World (And For SEO) (Festive Flashback)

December 29, 2023 by BTR

Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more

How to navigate SEO in a multi-platform world

November 9, 2023 by BTR

The role of an SEO professional has undergone a major transformation in recent years. Traditionally, SEO was primarily about keyword optimization and links and ranking well on search engines like Google and Bing. While these elements remain important, search engines today evaluate a much more complex set of ranking factors. And the search landscape has … Read more

Search evolved: Exploring the AI-powered world of Google’s SGE

November 9, 2023 by BTR

Thanks to AI, search is very much on the move. Generative AI can help us do more in search engines, as Google shows in its Search Generative Experience (SGE). This experimental addition to the search engine gives us a glimpse of the future of search. Let’s take a look and see what it entails! What … Read more

Go beyond cookies and stay ahead in a privacy-first world

November 3, 2023 by BTR

The struggle is real, and it’s here to stay: browser privacy is making an impact on your marketing campaigns. Organizations are facing an increasingly challenging landscape to track users. The combination of regulation, tracking prevention technology, and user privacy results in businesses making the wrong decisions from inaccurate and incomplete marketing attribution and customer behavior … Read more

A Deep Dive into the World of AI and SEO with Jon Gillham

October 25, 2023 by BTR

In a recent episode of The SEO Entrepreneur Show, Nathan Gotch sat down with Jon Gillham, the founder of originality.ai. With his extensive background in building online businesses and driving them with SEO, Gillham has been at the forefront of the AI movement. This article provides a summary of their insightful conversation. Jon Gillham’s Journey … Read more

Navigating the World: Google Maps and Assistive Technologies for Cognitive Disabilities” / Blogs / Perficient

October 25, 2023 by BTR

Google Maps is a widely used navigation tool that has made traveling and exploring the world more accessible for countless individuals. While it has benefits for everyone, it is particularly valuable for people with cognitive disabilities. This blog post explores how assistive technologies, combined with the power of Google Maps, can be harnessed to empower … Read more

How to survive and thrive in a Google helpful content world

October 4, 2023 by BTR

Google’s September 2023 helpful content update started rolling out Sept. 14 and completed rolling out 14 days later, on Sept. 28. The impact of this update was significant – many websites were devastated. X (formerly Twitter), forums, and Facebook groups were inundated with thousands of publishers reporting traffic drops from 10% to 70%. The update … Read more

128: Surviving SEO in an AI World: Strategic SEO vs Checklist SEO w/Sara Taher

August 30, 2023 by BTR

If you’re trying to keep up with AI in the SEO world, while remaining strategic and not just following a checklist, this episode is for you! My guest today is Sara Taher who has been an SEO consultant since 2014. Topics In This Episode Include: How to incorporate AI in your SEO workflow … Read more

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