Today’s consumers have an almost limitless amount of information at their fingertips. Podcasts, videos, blog posts, and social media – are just a few of the sources that can drive them toward one brand over another. If it’s your job to attract these potential customers, you know the struggles of generating high-quality leads. In this … Read more
Google is trialing a new People Also Consider badge on ads served within branded search results. The label appears as a grey box positioned underneath the company name, logo and URL as demonstrated in the screenshot below: The feature is not clickable, and so the purpose of it is causing confusion amongst PPC marketers. First … Read more
The SEO topic of using a 404 versus a 410 error status code for pages not found is one of those topics that has been around for the past two decades. And now Google’s John Mueller replied to another question about it saying that the difference between the two is so minimal that it doesn’t … Read more
When Performance Max first came onto the scene, it was a bit of a “Wild West” in testing and sentiment. Some were thrilled about the opportunity to access greater visual inventory without carving out a separate budget, while others bemoaned the loss of control and reporting. Now that Performance Max has been around for a … Read more
Over the past few weeks, Google’s Search Liaison, Danny Sullivan, has been replying to complaints about some examples of search results being not just low-quality but also potentially harmful and dangerous. The sad part to me is that a couple of years ago, this was not the case with the Google search results (for the … Read more
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Blogging is a great way to share your ideas, opinions, and expertise with the world. But how do you make your blog stand out from the crowd? How do you attract and retain loyal readers? How do you turn your passion into a profitable business? These are some of the questions that many bloggers face … Read more
From celebrities to brands, most followed accounts on social media have an extensive reach to millions of users worldwide. Below, you’ll find the latest data on the most followed accounts on social media, including a breakdown by specific platform. Here’s a quick summary of what we’ll cover: Most Followed Accounts on Social Media With a … Read more
SEO is more than just a tool for making you appear more prominently in search results. It helps more people get to know you (referred to as brand awareness). This can be beneficial to your business. To understand why, let’s explore the relationship between brand awareness and SEO more closely. How Does SEO Impact Brand … Read more
Many local service clients struggle to track their success with Google Ads and understand the quality of leads generated. Some still use outdated methods to gauge their campaign performance. This article explores three ways to effectively track the performance of Google Ads lead gen campaigns for local service clients, including: Standard lead form tracking. Phone … Read more
Google is testing replacing the “call” button in the Google Ads, including Local Service Ads, with a “get phone number” button. This is a much longer phrase to use, but it is much more descriptive of what the button actually does; it gives you the phone number to call on your own. We see Google … Read more
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