Google Analytics 4 (GA4) added a new trend detection insight that highlights “subtle but long-lasting and important changes in your data.” How it works. The new feature works like anomaly detection, helping identify changes in data. But, there’s a key difference: while anomaly detection spots sudden spikes or drops, trend change detection focuses on slower … Read more
A new generative AI-powered assistant designed to streamline tasks and accelerate decision-making and problem-solving in your business. Amazon Q can be tailored to your company’s needs and allows you to have conversations, generate content, gain insights, and act by connecting to your enterprise systems, data, and code. Amazon Q offers user-based plans, so you can … Read more
Google’s SearchLiaison recently provided valuable clarification on the workings of the Helpful Content System, which assesses the quality of website content. This initiative is particularly relevant for publishers and SEO professionals, addressing concerns about the system’s impact on website rankings. Understanding the Helpful Content System The Google Helpful Content Update, introduced in August 2022, marked … Read more
TikTok is rolling out a new measurement tool called Engaged View-through Attribution (EVTA) to provide creators with more insights into conversions. When a viewer watches a video ad for over six seconds, it counts as an engaged view. EVTA tracks conversions that occur after a user watches an ad for at least six seconds but … Read more
YouTube has updated its analytics platform to provide enhanced audience insights. Creators will now have access to data analyzing membership cancellation, and will also be able to compare new and existing viewer data for the first time. In addition, YouTube has carried out improvements to the design of its studio platform to enhance the user … Read more
Introduction Coveo’s Content Recommendation Model is a machine learning feature that provides personalized content recommendations to users based on their behavior and preferences. It enhances user engagement and satisfaction by suggesting relevant information, products, or content. The model continuously learns and adapts, ensuring that recommendations remain accurate over time. Coveo’s solution integrates seamlessly, offers configuration … Read more
TikTok has launched a new tool to help advertisers better understand campaign performance and user insight. Attribution Analytics is a first-party measurement solution that analyzes the full customer journey on the social platform, from awareness to action, providing insights into how users make purchases. Why we care. By having a clearer picture of how customers … Read more
December 29, 2014 | Posted by Rank Ranger Imagine having the flexibility to create custom SEO graphs in free-form style – any way you choose. Which features would be included in your ultimate SEO graph creation tool? Would it include rank, average rank, domain backlink metrics, Google Analytics traffic data, social signals, … Read more
October 28, 2015 | Posted by Joel Janovsky This week’s massive platform and site update gave the Insight Graph a new user interface and a boost in Google Search metric options with the addition of Event Tracking from Google Analytics search traffic data and a set of AdWords and Search Console KPIs. Google … Read more
April 6, 2016 | Posted by Laura Campbell We are excited to announce that our recently rolled-out SERP Features Tool data is now available in the Insight Graph. The inclusion of these search metrics enables you to analyze Google’s SERP Features in a newly profound and customizable manner. Google SERP Features: Desktop … Read more
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