What Are Backlinks? A backlink is a link that one website gets from another. In addition to driving brand awareness and referral traffic, backlinks can benefit your SEO performance. Many sites accrue backlinks naturally, but marketers often work to generate and maintain them. For example, Semrush has this backlink from Adobe: In this backlink example, … Read more
There are many misconceptions about LSI keywords in SEO. This guide will help you separate fact from fiction. So you can optimize your content more effectively. And earn higher Google rankings. What Are LSI Keywords in SEO? LSI (latent semantic indexing) keywords are words or phrases that are conceptually related to a target keyword. So … Read more
If only SEO was as simple as having a list of ranking factors that Google applies to its algorithm. If only SEO was as simple as Google having one algorithm. If only every niche and location were ranked in the same way. Long gone are the days when search engines operated on a basic level, … Read more
What do backlinks, internal links, and external links all need to have the best possible impact on your link profile? If you guessed optimized anchor text, then you’re 100% correct. Both established and new SEOs tend to overlook optimizing their anchor text, as they’re too focused on acquiring as many backlinks as possible. Yet, anchor … Read more
Google’s John Mueller said the length of your meta descriptions do not matter to the Google search ranking algorithm. He said on X, “I’m sorry to tell you, those numbers are all made up” when someone referenced specific numbers. Khushal Bherwani, who sends us a ton of tips here, posted on X saying a client … Read more
Attention to detail is vital in SEO. One of the most critical, yet often overlooked, components of on-page SEO is the H1 tag. But why is the H1 tag given such weight in search engine results, and how does it differ from the title tag and other heading tags in HTML? In today’s post, we … Read more
There is a lot of confusion about how SEO pros should both understand and, more importantly, leverage “entities” in SEO. I understand where this comes from, especially with the traditional approach to SEO being around words and phrases. Indeed, most of the algorithms that the first wave of SEO pros (like me) grew up with … Read more
Google’s John Mueller was asked if it matters SEO-wise or search ranking-wise if you place /services/ before /location/ in your URL structure or the other way. John said when it comes to SEO, it really does not matter. It seems John is saying that the word location in a URL does not really matter much … Read more
If you’re trying to demonstrate expertise for Google’s EEAT guidelines, then use this: Nathan Gotch Nathan Gotch is the founder of Gotch SEO Academy. Over the last decade, Nathan’s led hundreds of successful SEO campaigns in the most competitive niches like health, legal, B2B, and SaaS. And his SEO expertise is featured on Semrush, Ahrefs, … Read more
Has your boss or client ever question the value of your SEO results because they can’t see the direct revenue? Do you see some stakeholders get wrapped up in vanity metrics that affect your strategic direction? We’ve all been there. This article will help you find a way to get away from vanity metrics and … Read more
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