Content marketing has become a cornerstone of successful business strategies. However, creating content alone is not enough to drive meaningful results. You need an effective content marketing funnel to utilize the power of content marketing and convert leads into loyal customers. In this post, we’ll discuss the stages of a content marketing funnel and share … Read more
Content marketing tools give you the data and capabilities to consistently produce high-quality pieces. So, if you’re serious about your work, having the right tools is essential. Below, we’ll cover 20 of the top content marketing tools that we think every content marketer should use (in no particular order). 1. Topic Research Semrush’s Topic Research … Read more
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Small business owners and solopreneurs wear many hats. From managing finances to handling customer service, your plate is always full. Adding social media marketing to the mix may seem overwhelming and time-consuming. But the right strategy and tools can be a game-changer for your business. In today’s digital-focused market, having a strong presence on social … Read more
The business-to-business (B2B) landscape is evolving rapidly in response to digitalization, market trends, and technological advances. For example, the rise of ecommerce has enabled new business ******, such as software as a service (SaaS) and dropshipping. As the B2B market evolves, it becomes increasingly difficult to stay competitive. That’s why it’s essential to keep up … Read more
What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
Many people are striving to become more eco-friendly, to limit the impact that their day-to-day lives have on the environment. This often extends into the business realm, with companies seeking to find more sustainable ways to carry out their operations. A company that can say that taking an environmentally friendly approach will make a good … Read more
As the age-old adage goes, 50% of marketing budgets are wasted—it’s just difficult to know which half. Fortunately, for the data-driven marketer, it’s no longer true. We’ve fully moved into the age of digital marketing, which brings with it many complexities. But it also brings opportunities that are impossible to ignore. Above all, digital marketing … Read more
What Is Affiliate Marketing? Affiliate marketing is a performance-based strategy in which businesses reward affiliates for attracting new customers through their marketing efforts. It involves three key players: the merchant (or company), the affiliate (you), and the customer. Affiliates earn money primarily through commissions. By promoting products or services and driving leads or sales for … Read more
Generation Z, also referred to as Gen Z or Zoomers, is the demographic cohort that comes after Millennials. They are defined as those who are born between the mid-to-late 1990s to the early 2010s. The exact start and end years vary depending on the source being used. At the time of this writing, the oldest … Read more
Blockchain is best known for forming the basis of cryptocurrencies such as Bitcoin. But this technology is a revolutionary tool for a number of use cases outside of the cryptocurrency market. At its core, blockchain is what is known as a distributed ledger technology. This is a fancy way of saying that it enables record-keeping … Read more
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