Australia, like much of the rest of the world, is set to have a tougher 2023. Even though we’re set to weather the global recession a little more easily, it’s a good time to shore your business up. Rather than cutting digital marketing costs, however, it’s better to make your strategy more resilient. Like advertising … Read more
Consistency is key in social media marketing. In fact, many factors can contribute to a brand’s success in social media, but perhaps one of the most valuable is content consistency. From social media and blogging to responding to customer reviews and replying to emails, your content needs to maintain a consistent voice, tone and style. … Read more
rel=next/prev was not found on Google. That’s an error. In 2019, we learned Google had stopped supporting the rel=next/prev markup it had introduced in 2011. Worse than that, Google hadn’t been using it for indexing for a “number of years,” according to Google’s John Mueller. All the while, Google continued to recommend using it, so SEOs, … Read more
This post was sponsored by Semify. The opinions expressed in this article are the sponsor’s own. Have you ever wondered how beneficial SEO would be for your business, or how much of your budget you should invest in it? Do you sometimes worry your SEO efforts won’t bring in enough profit to justify the cost? … Read more
As we look toward the new year, many businesses have assessed what their marketing plans will be for the upcoming year and assigned budgets. How much will we invest in email marketing? What about paid search? SEO? Web design? Conversion Rate Optimization? Many of these decisions may be made based on well-intentioned beliefs about what … Read more
What’s in your content marketing toolbox? Today’s consumers are thirsty for great content. But crafting compelling content and pushing it out to the right platforms is often easier said than done. Content marketing is many jobs rolled into one; let’s admit it, we could all use a little help! This is where content marketing tools … Read more
If you want to effectively communicate with customers in your market, you have to know who they are. Think about it in terms of public speaking. If the speaker doesn’t know their audience, they risk choosing a topic the audience doesn’t care about, using language they won’t understand, and struggling to motivate them to take … Read more
Estimated reading time: 14 minutes You asked us to look over your branding efforts, site, and social media accounts, and we did. First and foremost, you have a communications issue: an inability to fully define your brand. We see it, your customers see it, and we have no doubt that you’ve noticed it, too. We … Read more
We get it – You **** your customers; you believe in the value of your business; you want to do what’s right. But you also want sales. With the direction brands are moving in today, sometimes it almost feels a little shameful or embarrassing to say it out loud. But yes; you do need sales. … Read more
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