SearchBot – the first generative AI chatbot for search marketers – is now a suite of marketing generative AI tools. You can now: Access 13 new chatbot personas (each designed to meet a unique marketing use case). Create images using generative AI. Get prompt suggestions and tips. New persona-driven AI chatbots. You can try 13 … Read more
Meta is adding new tools on Facebook and Instagram to help businesses get better leads. The tech giant is rolling out five lead generation ad tools, AI features, and CRM partnerships, designed to improve campaign performance and save marketers time and money. Why we care. Quality leads can save businesses time and resources as they … Read more
Google is now rolling out the generative AI asset generation features for performance max Google Ads campaigns in the US. This allows you to let Google’s AI create headlines, descriptions, and images for your PMax campaigns. Sounds familiar? Yea, Google announced these features at the Google Marketing Live event back in May. Google said, “We … Read more
Amazon represents nearly 20% of U.S. search advertising share and $12 billion in ad revenue in Q3 2023 alone. If you sell on Amazon (or could sell on Amazon), **** are there’s an increasing chunk of ad spend being directed there. While Amazon is synonymous with ecommerce, lead generation verticals are finally getting access to … Read more
Select Amazon advertisers can now create AI-generated images to use in ad campaigns. Essentially, what the tool offers advertisers is the ability to add backgrounds or scenery to plain product images. Why we care. Amazon said its tool could lead to better ad performance. Products shown within a “lifestyle scene” can get 40% higher click-through … Read more
Search, as we know it, has been irrevocably changed by generative AI. The rapid improvements in Google’s Search Generative Experience (SGE) and Sundar Pichai’s recent proclamations about its future suggest it’s here to stay. The dramatic change in how information is considered and surfaced threatens how the search channel (both paid and organic) performs and … Read more
Successful lead gen advertisers view marketing as a revenue driver, not just a lead driver. Ecommerce advertisers adopt the simple formula of “invest X, get Y in revenue.” Lead gen advertisers can do the same – only if they evolve their mindset and their Google Ads strategy to effectively drive better quality, higher value leads. … Read more
A lead generation website captures information from potential customers (i.e., leads). This often includes their name, email address, and phone number—but it can also include things like how much money they make, where they live, and more. While an entire website can be dedicated to this purpose, a single page (aka a landing page) within a … Read more
Want to captivate your audience while scoring invaluable insights from them? Let me introduce you to lead generation quizzes. This article shows you how to create a lead generation quiz with Woorise. Dive into the Woorise ecosystem, and you’ll discover a treasure trove of tailored quizzes designed for engagement and deep audience understanding. The beauty? … Read more
Communication is an essential human need, enabling us to connect, share ideas, and convey emotions. For individuals with speech disabilities, expressing themselves can be a significant challenge. However, the rapid evolution of assistive technologies has led to groundbreaking solutions in the form of speech synthesis and voice generation. In this article, we’ll explore the transformative … Read more
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