“OK, Google. What is voice search?” “Hi, Trish. Voice search means optimizing your website for voice search queries. The goal of voice search optimization is to make your content more likely to appear in voice search results.” If you’d asked me a year ago about voice search, I would have thought of my Alexa Echo … Read more
This is an excerpt from SEJ’s SEO Trends 2024 ebook, our annual roundup of expert opinions on what you can expect over the course of the next 12 months. At the time of writing, Google’s “Search Generative Experience (SGE)” is still experimental. There’s much anxiety about what the in-platform chatbot will mean for SEO results, traffic, … Read more
In 2024, 68% of all user experiences are expected to start on a search engine. As the online world continues to expand, search engine optimization will be a top priority for business leaders going forward. Source: Oberlo From creating first-hand experiences to embracing AI personalization, there are a number of trends expected to dominate … Read more
Google Ads launched a new email series offering partners customized optimization advice. Each email is tailored to your client’s account setup, offering recommended solutions to enhance campaign performance. Why we care. As advertisers continue to face difficulty reaching Google Ads support, these automated emails offer valuable insights to boost campaign performance. Although they are not … Read more
Although it’s still in beta testing, Google’s Search Generative Experience is reliably integrating a variety of high-quality images and other media into its AI-generated results — which means it’s time to prioritize your website’s SEO image optimization. In today’s guide, we’ll share some of the most important image SEO best practices we’re implementing for our … Read more
On-page optimization is a crucial part of any SEO strategy. It includes optimizations made directly to the elements of a webpage to improve rankings in search engines and provide a better user experience. While off-page techniques like link building also play a role, you have full control over on-page factors, making them the foundation of … Read more
Your Shopify site speed directly impacts how visitors interact with your online store. And can influence how likely they are to become customers. In this article, you’ll learn six straightforward tips to improve your site speed and which tools you can use to measure it. But first, let’s look at how slow website speed affects … Read more
What is the purpose or goal of a Google search? If you want your website to be among the top search results, you have to know the answer to that question. Of course, it’s still important to use the right keywords in your text. But ultimately the deciding factor will be whether your content aligns … Read more
In today’s digital landscape, establishing a presence in local search results is crucial for businesses, and a Google Business Profile (GBP), previously known as Google My Business, plays a pivotal role in achieving this. Yet, just creating a business listing isn’t enough. It needs to be complete, optimized, and active for your business to get … Read more
Let’s talk about a topic that often doesn’t get the attention it deserves in the world of SEO: image optimization. In this guide, we’re going to uncover nine killer strategies that will significantly boost your website’s SEO with the proper use of visuals. But before we get into the nitty-gritty, let’s chat about why images … Read more
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