Google’s documentation on the helpful content system tells us the system uses a machine learning model to produce a signal that Google can use when ranking content. Some sites can be classified as unhelpful. The signal tells Google’s systems that content from your site is unlikely to be content that a searcher would find the … Read more
Yesterday, Google made some changes to their helpful content system. I thought I’d write out my thoughts on what has changed. As I’ve been teaching on making your “main content” be the part that meets the intent of your audience let me summarize the changes first. Actually, I’ve asked Claude to summarize my notes for … Read more
Google has begun to push out an update to its helpful content system, the last helpful content system update was the December 2022 helpful content update. The update started on September 14 and should take about two weeks to fully roll out. What is new. Google said, “The September 2023 helpful content update is rolling out with … Read more
For the original iTunes version, click here. This week, I posted the big Google Webmaster Report – I hope it is helpful. The Google August 2023 core update finished rolling out last ***** and that core update had volatility earlier in the week, we reported on it early but it seemed to be correct. … Read more
The AEM Style System allows the template creator to define style classes in the component’s content policy as well as page policy so that the content author can select them while modifying the component on the page. These styles can be visual variations of components, making them more versatile. Use Case: The Style System offers … Read more
Google plans to continue updating its Helpful Content System as it implements AI in Search in various ways. Recently, it announced its “hidden gems” update. What does this update mean for enterprise brands, and is there anything you can do today to prepare for search updates in the future? In this post, we’ll look at … Read more
The Google Ads advertiser interface and console is currently down, going down at about 9:10 am ET this morning. Advertisers are trying to login to manage their accounts but they are presented with a 500 server status error. What it looks like. There are a flurry of complaints on Twitter, which I collected over here, … Read more
Google’s search algorithm is all about giving users accurate, relevant, and helpful content. Recently, the Helpful Content System got an upgrade – and as with any Google update, it’s absolutely critical to align your website with its recommendations if you want to rank well and get found online! Here’s some insight into what the Helpful … Read more
In an effort to “share more about how ranking works,” Google published an article outlining how their “Topic Authority” ranking system works. While this may sound unfamiliar, Topic Authority has always been part of Google’s comprehensive collection of ranking systems, which you’ll find in this document. Someone pointed out that Topic Authority isn’t there yet, … Read more
This week, we had the big Google Marketing Live event where Google showcased more of how ads will work on the new Google Search Generative Experience. Google launched the new Search Generative Experience to some searchers last minute (so this is not in my video). Google also showed us how AI would help advertisers build … Read more
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