As you know, the September 2023 helpful content update was brutal to many small site owners, bloggers, SEOs and others. Some of these folks were desperately waiting for a recovery and were hopeful that this March 2024 core update (which is still rolling out) would result in a recovery. But it does not appear that … Read more
This week we covered that the Google March 2024 spam update is done rolling out. Google says to wait for the March 2024 core update to be done before making changes. Google will collect feedback after the core and spam updates are done. We have yet to see any September 2023 helpful content recoveries, but … Read more
On Nov. 30, 2022, OpenAI launched ChatGPT, a groundbreaking AI chatbot that can understand and generate human-like text. Less than three weeks later, I started teaching writers how to use generative AI tools like ChatGPT to create helpful content. While this may seem hasty, given the uncertainties around this new technology, I have experience adapting … Read more
I’m going to flip the script for this post, which I rarely do. I’ll start with where I think the helpful content system can go from here and then provide the why after (for those that want to better understand some background about Google’s punitive algorithm updates). Here we go. I think Google’s helpful content … Read more
The topic of removing or updating or blocking old content from Google is not new, and we covered it countless times. I saw John Mueller of Google comment about it again, this time on Reddit, saying, it is up to you to decide which of your old content is helpful and useful – it is … Read more
Google spoke more about the time it takes to recover from a helpful content update and then said it is up to you to decide ice what old content is helpful or not. Google said it wants to reward the best content no matter the site size. Meanwhile, Google will now pay Reddit $60 million … Read more
Kristine Schachinger is an SEO Consultant, specializing in Technical SEO, SEO Website Audits, Growth Strategies, Google Penalty Recovery, Accessibility, Usability, LLMs, & Social Media. She has been an SEO for over 15 years and helped sites like Instacart, Vice, Zappos, usa.gov and many more. Topics In This Episode Include: Why AI vs Human Content Comparison … Read more
A week ago we wrote about the timing it takes to recover from a Google helpful content update. Then on Friday, Danny Sullivan, Google’s Search Liaison, added more clarity on the fastest time a site can possibly recover after being negatively impacted by the helpful content update. In short, it still can take several months … Read more
Danny Sullivan, the Google Search Liaison, wrote on X, “Another thing to keep in mind is that some of the sites I’ve looked into, where someone thinks they have a helpful content issue — they’re fine.” Meaning, those sites may have seen competitors see a lift and jump up ahead of them but their traffic … Read more
Danny Sullivan, Google’s Search Liaison, posted again about the timing around recovering from the helpful content update. He essentially repeated what Google said back when it first was announced, that the classifier is always running to check if content is helpful but it takes time to prove to Google that your efforts are long-term. The … Read more
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