Whether they’re buying online or in a store, more shoppers rely on review content to help them make smart decisions on almost any purchase. Shopping for a new car? Face cream? Yoga mat? Rechargeable battery? Diapers? Pajamas? Peanut butter? Do a quick Google search and you’ll find a wealth of reviews, comparisons, best-of lists, worst-of … Read more
Google recently started rolling out the Helpful Content update. It was expected to make a big splash, but so far, the rollout has not led to big changes in search rankings. There is now a growing consensus that the Helpful Content update may not be as big of a deal as people initially thought. However, … Read more
Zero Traffic from Google—that is what more than 50% of online content gets everyday. Ahrefs found this out last 2020. And yet, countless websites continue to put them out regularly—a problem made even worse with all the AI-powered content tools out there. The result is an endless flood of low-quality blogs and posts that are, … Read more
Newest information: The December 2022 Helpful Content Update. I think the helpful content update is going to cause so much confusion and panic amongst SEOs and site owners. Google’s helpful content update may drastically shake the SEO world. So far it’s been rather quiet, with just a small handful of sites reporting being hit. With … Read more
As I write this, we are patiently waiting for the helpful content update to do something. We have heard a few reports of very large and spammy sites possibly being hit, but overall, we have seen nothing. That may change. With the most recent product reviews update, we did not see much movement until … Read more
Google’s December Helpful Content Update, which began rolling out on December 5, 2022 and finished its rollout on January 12, 2023, is a major update to the company’s Helpful Content System. This system is designed to promote content that is helpful and not written solely for SEO purposes. The update improves the system’s classifier and … Read more
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