Meta is introducing new tools and updates to enhance the protection of intellectual property (IP) for brands, including: An updated Brand Rights Protection Manager platform. A new Intellectual Property Reporting Center. A new “Protecting Businesses” section on the Meta for Business website. Why we care. Brands are susceptible to counterfeit scams on Facebook, posing a threat to … Read more
Publishing content on Instagram is a key step to building your social media presence and growing your audience. But to succeed, you need to know whether your content is resonating with your followers. That’s where Instagram analytics come in. By analyzing your content’s performance, you can iterate your Instagram strategy for greater relevance, reach, and … Read more
Advertising on Meta presents unique opportunities that Google Ads doesn’t offer. Whether your goal is lead generation or ecommerce, Menachem Ani, PPC expert and founder of JXT Group, shared valuable insights at SMX Next on how to optimize campaigns for Facebook and Instagram. Read on to learn Ani’s seven-step frameworks for building winning lead generation … Read more
In a new study across thousands of global brands, Instagram Reels are running circles around all other types of video content on social media, including TikTok. Key Findings from the Study: Reels are the top-performing content type on Instagram, delivering 6X the reach of IG Stories. Longer IG Reels (90 seconds +) generated more than … Read more
Video content is hugely popular on Instagram, with up to 91% of users watching videos on the platform weekly. This presents a major opportunity for businesses to capture audience attention through Instagram video ads. Below are key strategies for developing compelling Instagram video ads that translate to returns. 1. Think mobile-first Craft mobile-first Instagram video … Read more
Instagram is one of the most popular advertising platforms, with 2 billion monthly active users and over 2 million advertisers. Paired with the ability to evolve its capabilities, you’ve got a platform that compulsively hooks users and advertisers. This article breaks down Instagram’s ad formats and best practices for creating compelling ads for each placement. … Read more
In today’s ever-evolving digital landscape, businesses are constantly searching for innovative ways to reach their target audience and drive results. With over a billion active users worldwide, Instagram has emerged as a powerful platform for businesses to showcase their products and services. But with the continuous changes in social media algorithms and user behaviour, brands … Read more
If your Instagram growth strategy is all about pleasing the algorithm, you’re falling behind the times. As social networks shift to allow users to discover content with greater intention, it’s time to master Instagram SEO – and our digital agency in Melbourne is here to help. Keep reading to learn the best ways to optimise … Read more
Google seems to be testing a “posts from” section in the search results. Very much like the popular on Twitter (now X) section but this includes not just posts from X but also Instagram, YouTube and other social networks. Punit spotted this feature and posted about it on Mastodon. I personally cannot replicate this, so … Read more
What Is Influencer Marketing? Influencer marketing is a tactic that involves businesses partnering with individuals who have large, engaged social media followings. With the goal of increasing brand awareness and reaching new audiences. For example, clothing brand ****, Bonito partners with local influencers worldwide. And it’s really paid off. According to Traffic Analytics, they get … Read more
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