Updated: March 23, 2023. Contemplating whether to hire an SEO expert to audit your website? Discover 24 compelling benefits of an SEO audit that you should consider. With over a decade of experience as an SEO auditor, I’m fortunate that clients now seek me out, already understanding the immense value of SEO audits. If you’ve … Read more
As we move into the new year, it’s time to start thinking about the following significant trends in digital marketing. And 2023 is shaping up to be an important year for the industry. So here are some key trends to watch out for. 1. The Rise of Conversational AI Conversational AI has recently been a … Read more
Every marketer measures the impact of their activity but do they truly know the effectiveness of their activity and advertising spend? For the majority of marketers, the overwhelming answer is no. On average, marketers estimate they waste over one quarter of their budget (26%) on ineffective channels and strategies, according to a study by Rakuten. … Read more
Mark Traphagen Mark Traphagen is Vice President of Product Marketing and Training for seoClarity. His previous careers as a salesman and then a teacher were excellent preparations for what he does now. Mark’s deep dive into online marketing began about 14 years ago when he was tasked with turning around a failing independent bookstore. He … Read more
It’s 2020 where websites cannot afford to overlook SEO. Because more than 93% of Internet activities begin with search engines, this is the reason why most of the companies in the US, as well as other countries, have kept SEO on the top priority. In short, you have to prioritize SEO for your business if … Read more
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Wondering what improvements can you make to boost organic search results and increase ROI? If you want to be successful in SEO, even after large Google algorithm updates, be sure to: Keep the SEO fundamentals at the forefront of your strategy. Prioritize your SEO efforts for the most rewarding outcomes. Focus on uncovering and prioritizing … Read more
Google Discovery ads have been updated with new features to help brands stand out on our most engaging ad surfaces, including Product feeds that spark audience interest Product-level reporting and data-driven attribution Measure incremental impact through Conversion Lift experiments New, engaging layouts & product feeds. Advertisers can leverage various layouts, such as carousels, square, and … Read more
Imagine if you had to sip your tea or coffee from this cup… The color is good. It has a handle. It is much like any other cup. But when you’ll actually pick it up, you’ll notice how the handle is horizontal instead of vertical. The result? Inconvenience. The final outcome? You’ll abandon the cup … Read more
The last few weeks have been a lot of fun for the digital marketing industry, with a deluge of fearful articles about how content writers, graphic designers, and other creatives are going to go extinct because of AI. So, why aren’t we sobbing on the phone to our mums, hiding under the bedcovers, and racing … Read more
Reddit has announced a series of updates to its Ads Manager to accommodate its growing global advertising business and cater to the diverse needs of its advertisers. These changes are effective immediately and offer specific improvements for self-service clients and international advertisers. New features introduced in Reddit’s Ads Manager: Simple Campaign Creation: Create a campaign … Read more
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