Did you know that almost 45% of people don’t like ads that pop up based on their searches? That was just one of the negative findings in a survey conducted of over 1000 online shoppers. In fact, only 10% of respondents didn’t find digital ads annoying! But, when you need to market your business, what else can you … Read more
Google’s official algorithm updates often present unique opportunities. Knowing that Google has made an algorithmic change can present the chance to better understand the search ecosystem. (That’s not to minimize the stress that can come with an algorithm update.) Simply put, these moments can, at times, help to illuminate “what’s changed” for SEO. What is … Read more
Since ChatGPT upended the marketing scene in November 2022, marketers have been scrambling to figure out the best ways to use conversational AI in SEO. The great debate began, can AI be used for the purpose of content creation? The ambiguity surrounding Google’s official stance on the AI revolution and content creation with machine learning … Read more
Tech SEO fans this episode is for you! If you are curious about what it’s like doing SEO for a site with 70M+ URLs indexed, how to handle challenging issues like migrating millions of URLs across 250,000+ distinct websites, and what it’s like doing SEO in-house for such a gigantic site you’ll definitely want to … Read more
For a few years now, Google has made their own editorial decisions regarding how they represent sites in their results. They have been rewriting titles in their results and even including sites that have been blocked from indexing. Google’s example site for this was a Department of Transportation site that may have accidentally been blocked … Read more
Specific examples showing where annotation information can be pulled from! Query: “Headphones” In this case, the annotations displayed in the SERPS include “mentioned on…” and notes from people who have reviewed the product. What can we learn from this? Getting your product mentioned in authoritative places could possibly help you earn these annotations and improve … Read more
Topic modeling in SEO is the use of statistical ****** for discovering topics in a collection of documents. By examining the co-occurrence of words and phrases across thousands of pages, algorithms are able to assign topical relevancy to a page and rank the page against a search query. From Keywords to Topics In the early … Read more
Speed is very important for a website. It’s so important that Google has made it an actual ranking factor. Over time, Google has taken action to improve the loading speed of websites by providing a set of tools for developers and webmasters. One of these tools is Google Lighthouse. But how does this PageSpeed … Read more
There’s no better time to make sure your website is SEO-friendly than when you’re building it. Here are all the steps you should take: It’s easy to overcomplicate the process of choosing a domain. But choosing a branded domain that is short and memorable works better in most cases than trying to shoehorn certain keywords … Read more
Sharing is caring! I have a Google Speaker at home to perform some searches and listen to some music. Google has been granted patents on automated assistants that tell us more about how they work. The search input approach that automated assistants use is different from what I am used to using a desktop computer … Read more
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