Ads get you traffic. Landing pages get you customers. The post-click experience remains underrated in the grand scheme of PPC marketing. Many advertisers focus so extensively on ad campaigns that they neglect the experience on their website or landing page – which is where a sale is made or a lead generated – and all … Read more
Microsoft Advertising, the ads you see in Bing, have these “Marketing with Purpose Attributes” ad labels with carbon-neutral labels. Those labels used to be gray, but now Bing has them in a dark green, which makes them way more visible. This change was spotted by Khushal Bherwani who posted about this on X – here … Read more
Here is a new SEO myth I have not heard before… Someone said that using the word “news” in your site’s name is bad for SEO and Google ranking. John Mueller from Google said it is not, it is fine to use “news” in your site name. This question came up deep inside a Google … Read more
When running ads, focusing your campaign on a specific group helps you reach people who are more likely to be interested in your ad. And even make a purchase. You can do this by using audience segments in Google Ads. In this article, you’ll learn more about what audience segments are, how they work, the … Read more
Microsoft’s disclosure of search ads on Bing has not been the greatest, honestly, in many cases, worse than Google’s disclosures. Recently, however, Bing has been testing a clearer distinction between its ads and organic free listings. Frank Sandtmann spotted this and posted about it on Mastodon and after fiddling with it enough, I was able … Read more
SEO and user experience (UX) are critical components of modern digital marketing strategies. While SEO focuses on improving a website’s visibility in search engine results, UX aims to optimize the overall experience for users visiting the site. At first glance, these two objectives may seem contradictory. However, as search engines like Google continue to prioritize … Read more
Google has updated the page where you view, reply and report reviews for your Google Business Profile listing. Joy Hawkins spotted the change and she says it seems to be live, personally, I think I still see the old version. Joy shared this screenshot of this updated reviews listing page on X and said, “Seeing … Read more
Your customers are your company’s most valuable assets. So, you need to have a solid customer acquisition strategy that consistently brings new customers to your business. Helping you generate more revenue and sustainable growth. In this guide, we’ll show you how to build a powerful customer acquisition strategy that attracts new leads and turns them … Read more
What Is Marketing Attribution? Marketing attribution is the process of determining which marketing actions help drive leads or sales. It takes into account all the customer touchpoints between learning about a brand and converting to a customer. The Importance of Marketing Attribution in Digital Marketing Marketing attribution allows businesses to: Identify the best-performing marketing channels: … Read more
Working in SEO leads to interesting challenges that I’m sure you’ve all faced at one point. You’re a master of flexibility and managing tedious tasks. I’ve recently found myself dealing with 100+ top-tier sites. Working with global companies, it’s quite the puzzle to: Wrangle data for 100+ sites. Keep tabs on every site’s performance. And, … Read more
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