From metrics to moments that matter Google’s recent announcements at their annual software conference mark a significant shift in the landscape of search and information retrieval. Compared to last year’s highly controlled AI demonstrations aimed at reassuring investors, this year’s announcements focused more broadly on an experiential and tangible release of AI across Google’s suite… … Read more
An SEO consultant is a specialist in search engine optimization who works outside of typical contracted employment. For instance, they may be freelancers who work with their own clients or within an existing team but not as employees. They might be responsible for a variety of tasks from pitching and closing to contract negotiations, as … Read more
Here is a recap of what happened in the search forums today, through the eyes of the Search Engine Roundtable and other search forums on the web. We are still seeing really big and heated Google search ranking volatility. Tons of searchers do not want the AI Overviews in the Google Search results but … Read more
Whether there’s an ideal blog post length for SEO has been the subject of debate for as long as search engines have been on the web. If I may borrow a phrase from Google itself, the answer to that question is “it depends.” The two main variables to consider when deciding how long your posts … Read more
Conversion rate is one of the most common metrics used by marketers, sales folks, and business professionals. It is discussed often and taken on the surface as an important metric or key performance indicator (KPI) for most businesses. However, it can also be misapplied, misunderstood, or improperly established for use as a key metric. It … Read more
Google has added two new crawlers to the Googlebot family of web crawlers: GoogleOther-Image GoogleOther-Video Google said these two new crawlers are versions of GoogleOther optimized for fetching image and video bytes. GoogleOther was added in April 2023 to be used internally by Google teams to crawl the public web and free up some resources … Read more
Nesting in Schema Markup refers to the practice of structuring your markup hierarchically by grouping additional relevant entities on a web page under a defined main entity of the web page within your markup. This approach communicates clear relationships, giving machines context about the different entities described on your web pages. By improving search engine … Read more
CSS. HTTP. URL. HTML. It’s possible the only field that uses more acronyms and initializations than web marketing is the military. The military uses them to save time. Sometimes, it seems like our industry only uses them to confuse newcomers. And it’s not uncommon for even experienced professionals to mix them up. Some of the … Read more
We looked at 173 SEO jobs in Oakland, CA, and surrounding areas, such as the Bay Area and San Mateo, to better understand the SEO job types in the area. Here’s what we found out: Key Takeaways SEO Jobs in Oakland, CA, pay 47% more than average. Most SEO jobs pay between $50k – $80k … Read more
With rising data restrictions, Snapchat says “Execution, Experimentation and Evaluation” are the key pillars marketers need to focus on to ensure strategic measurement evolves with the times. Why we care. While Google keeps delaying deprecating third-party cookies, it will happen. So it’s important for advertisers to maintain accurate campaign insights and revenue accountability to conduct … Read more
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