When Google first launched SGE, the Search Generative Experience, it would only work in Chrome or the Google Search App on Gmail accounts opted into the search labs experiment. But now when I try accessing SGE while on mobile Safari, the native Apple iPhone browser, it works as well. The Google SGE instructions still say … Read more
What Is Mobile Local Marketing? Mobile local marketing is a type of marketing that targets nearby potential buyers through their phones. It’s for businesses with a physical location. For example, an ice cream shop could text a coupon to people who are within a one-mile radius (as long as they’ve opted in for text message … Read more
Google Search on the mobile interface can show a store button with an arrow on it, that if you click on it, it overlays a filter to filter results by specific retailers and merchants. The store filter in general is not new, we’ve seen it before with the shopping mobile filters, but the way this … Read more
Introduction Chrome DevTools In the dynamic realm of web development and testing, staying at the forefront of technology is paramount. One indispensable toolset that has become a linchpin in this space is the Chrome Developer Tools (DevTools). DevTools empowers developers and testers alike with an array of features for debugging, optimizing, and inspecting web applications … Read more
What Is Mobile Advertising? Mobile advertising is a marketing method that involves displaying paid promotional messages on mobile devices like smartphones and tablets. And aims to have users convert (take a desired action) in response to the promotional material. Such as by: Purchasing a product Signing up for a webinar Subscribing to an email list … Read more
In an era where virtually everyone has a smartphone within arm’s reach, mobile advertising has become a crucial strategy for businesses aiming to reach their target audience. The unprecedented access to consumers provided by mobile platforms is unparalleled, offering both advantages and some disadvantages. Mobile advertising can yield significant results with proper optimisation, but without … Read more
After a few years of testing, it seems Google has launched the new more graphical and animated weather results in the mobile search results. Google now shows an animated graphic behind the weather details when you search for weather reports in Google Search on mobile. Lily Ray posted about it on X moments ago and … Read more
We’re in the smartphone era, which means a large part of your audience will use your site via mobile. So, what does this mean? Do you need to write differently if you’re copywriting for a ‘mobile’ audience? In this post, we’ll share some useful tips on how to write awesome texts that are great for … Read more
What Is a Mobile SERP? A mobile search engine results page (SERP) is the version of the results page that a search engine displays on mobile devices, rather than desktop. Is the Google Mobile SERP Important? It’s important to understand Google’s mobile SERP because it’s the most used search experience of all. Over 60% of … Read more
Accessibility testing on Websites and apps with automated accessibility scanner tools are a great help but they only get you so far. Screen Readers will bridge the gap in your accessibility goals to reach your user base spanning various impairments. Using Screen Readers Text-to-Speech Screen Reader technology (generally referred to as simply “Screen Readers”) can … Read more
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