SEOs

Entity-based competitor analysis: An SEO’s guide

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Entity-based competitor analysis: An SEO’s guide

Entity competitor analysis is the key to unlocking higher rankings and staying ahead of competitors. By understanding Google’s Knowledge Graph and entity relationships, you can strategically optimize content for increased topical authority and relevance beyond keyword-centric pages.  Entity-based competitor analysis isn’t about mimicking existing content. It’s about identifying strategic gaps where you can establish topical … Read more

Video: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

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Video: Google Ranking Volatility, Tons Of Google Bugs, Most Read Articles, Bing Deep Search & Quality & SEOs Not Loving Google

We had two periods of Google Search ranking volatility this week, one last weekend and one on Thursday or so. Google court documents say search quality has improved and not degraded. Google dropped the see more results in the local panel this week for a period of time until it fixed that bug. Google also … Read more

Most SEOs Dislike Google Now Than In The Past

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Most SEOs Dislike Google Now Than In The Past

There is no doubt that Google is going through a rough patch right now on many fronts. Between all the complaints about search quality, all the search bugs, the revelations from the DOJ investigation, click data confusion, shaking the cushions, Gemini’s faults, the list goes on and on… Plus, of course, Google is the big … Read more

SEOs, Are You Using These 6 Mental ******?

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SEOs, Are You Using These 6 Mental ******?

People use mental ****** to comprehend reality, solve problems, and make decisions in everyday life. SEO is not an exception here, yet it’s not a topic you often hear about in this industry. The thing is, you need to be careful with mental ****** because they’re sneaky. We tend to develop them during our lives, … Read more

Only 20% Of SEOs Think Search Volume Won’t Change In Two Years

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Only 20% Of SEOs Think Search Volume Won’t Change In Two Years

The other day, Gartner, a respected research firm, predicted that “traditional search engine volume will drop 25%, with search marketing losing market share to AI chatbots and other virtual agents.” So I asked SEOs what they think and only 20% of SEOs think search volume won’t change by 2026. “Organic and paid search are vital … Read more

Behind the Paywall: A Study of How SEOs Handle Closed Content — Serpstat Blog

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Behind the Paywall: A Study of How SEOs Handle Closed Content — Serpstat Blog

Content behind a paywall is available online for a subscription or a one-time fee. It may restrict users’ and search engines’ visibility and accessibility to content, posing some challenges for SEO. However, it also has benefits, such as increasing revenue, attracting more qualified leads, and improving perceived value and trustworthiness. Are you looking to monetize … Read more

Generate image alt text at scale with AI: A 7-step guide for SEOs

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Generate image alt text at scale with AI: A 7-step guide for SEOs

Image alt text is important for accessibility and beneficial for SEO. But if you have lots of images on your website, manually writing alt text for all of them will be time-consuming. This article is a step-by-step guide for using AI to generate alt text automatically at scale. We will use Screaming Frog to identify … Read more

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