What Is Business Marketing? Business marketing involves promotional activities designed to engage, attract, and retain customers. Not every business marketing tactic is hyper focused on sales. You use different approaches to guide people through the marketing funnel—from awareness to purchase. And then, address how to keep customers buying. How? By building brand visibility, establishing trust, … Read more
What Is Competitive Benchmarking? Competitive benchmarking is the process of measuring your company’s performance by comparing it to others in your industry. It helps you understand your market position and how you can improve it. To become a leader in your space, competition benchmarking is the first step. Before we dive deeper into the topic, … Read more
Driving more business to your Shopify store is all about improving its online visibility. That involves using the right keywords, creating a logical site structure, and using other search engine optimization (SEO) best practices. To ensure your site appears in search engines like Google. Like this: This helps you get in front of more people, … Read more
What Are Responsive Search Ads? Responsive search ads (RSAs) are a type of advertising format in Google Ads that automatically changes headlines, descriptions, and layout to match the user’s context. Google doesn’t create the content; it selects the best-performing combinations to match the user’s inputs. For example, imagine you’re a coffee shop owner wanting to … Read more
Affiliate marketing is a great way to monetize your site’s traffic – but with hundreds of affiliate programs to choose from, how do you decide which ones are worth your time? That’s where our handy list comes in. We’ve hand-picked the affiliate programs with the best reputations and highest payout potential. These companies offer competitive … Read more
How can you prove to your boss, client, or other stakeholders that you’re not wasting your time with your SEO efforts? The best way is to share regular SEO reports with them that track the performance of your SEO campaign. SEO reporting mixes insights, actions, data, strategy, and communication all into one document. It sounds … Read more
SEO is a HUGE thing – and who doesn’t **** a checklist? Although SEO work is never done, there are many things you can simply cross off the list to ensure you’re optimizing your website not just for people but for Google as well. Want to work on your site’s SEO? Check out these things so … Read more
What Is Email Marketing? Email marketing involves sending targeted messages to subscribers’ inboxes to inform them of new products or services, boost brand awareness, and increase sales. Marketing emails can be used to: Engage: Keep subscribers informed and interested in your brand with compelling content, from shoppable blog posts to how-to guides Inform: Ensure customers … Read more
What Is Keyword Bidding? A keyword bid or pay-per-click (PPC) bid is the amount of money advertisers are willing to pay for their ad to rank for a specific keyword. Think of it as a split-second auction for digital ad space—one that runs every time a user searches a keyword on Google. Bidding on a … Read more
Meta tags are important in SEO, as they help to increase the visibility of the website. They’re snippets of code added to your page’s header, communicating the necessary information about the page in a language that search engines like Google can understand. However, meta tags are frequently overlooked in favor of other SEO strategies despite … Read more
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