Keyword tracking involves monitoring and measuring the performance of specific keywords or phrases. It helps you understand how well your website ranks for those keywords, how often the keywords are searched on average, and more. If you’re not tracking keywords, you’re missing an opportunity to measure whether your website has online visibility for topics that … Read more
Since their first use in 2007, hashtags have transformed how we interact online. The term “Hashtag” was even added to the Oxford English Dictionary in 2014. Anyone who uses social media will be well aware of the ubiquitous use of hashtags. They are literally everywhere – but do you really understand their purpose and how … Read more
What Is Search Engine Marketing? Search engine marketing (SEM) is a digital marketing practice aimed at improving a website’s visibility in search engines through paid ads and unpaid results. With paid search marketing, your website appears in paid results. These results typically appear as “Sponsored.” Like this: Search engine optimization (SEO)—improvements to your website that … Read more
Learn why you should enhance your search engine optimization (SEO) strategy with link building. And how to do it. What Is Link Building in SEO? Link building is an SEO tactic that involves getting other websites to link to your website. So search engines like Google may view it as more authoritative and rank it … Read more
Preserving SEO Power During a Website Redesign Redesigning your company website presents a golden opportunity to improve user experience and brand image. But it’s vital to safeguard the SEO equity that was built on your existing already ranking website. This involves: Maintaining strong URL structures (or making them even better). Setting up proper redirects to … Read more
Are you seeking to broaden your marketing horizons and harness the vast opportunities LinkedIn has to offer? You’re in the right place! This comprehensive guide dives deep into LinkedIn advertising, offering expert insights and strategies to refine your campaigns and unlock exceptional results on this professional networking platform. Why LinkedIn? LinkedIn advertising connects brands with … Read more
TikTok is no longer just an entertainment platform – it has rapidly evolved into a powerful search engine, particularly for the younger generation. With a staggering 74% of Gen Z using TikTok as their go-to search platform in 2024, brands can no longer afford to ignore it. This comprehensive guide delves into the intricacies of … Read more
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I was searching for the best SEO strategies to increase traffic to my website and turned my attention to posts structured as ranking lists. Surprisingly, they offer numerous advantages that take time to be apparent. Therefore, much of the information from this article may serve as an unexpected revelation for you. I divided today’s material … Read more
Social media marketing has been relevant for a few decades now. Businesses of all sizes and in all sorts of industries have made the most of these platforms and their integrated tools to promote their brand and what they’re selling. And its relevance hasn’t died down – not even in the slightest. Between 2023 and … Read more
What Is Lower-Funnel Marketing? Lower-funnel marketing aims to persuade people who are near the end of the buyer’s journey to take the final step to buy from you. The funnel refers to a visual representation of the buyer’s journey that can be broken down into three main parts: Top of the funnel (ToFu): Customers start … Read more
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