Diversifying

Vlog #249: Dave DiGregorio On Local Pack Reductions, Diversifying Traffic, Services & The Community

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Vlog #249: Dave DiGregorio On Local Pack Reductions, Diversifying Traffic, Services & The Community

In part one with Dave DiGregorio we spoke about his journey from working in sports memorabilia to getting into SEO. Then in part two, we talk about some local pack reductions, diversifying your local SEO efforts, the services feature, and the amazing SEO community. Several months ago we saw some local packs shrink or disappear … Read more

Diversifying your B2B paid media portfolio: When does it make sense?

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Diversifying your B2B paid media portfolio: When does it make sense?

Today’s economic headwinds make it more tempting to test new ad platforms, explore “shiny” new products and revise your original B2B marketing strategy. For risk-averse or conservative marketers, trying something new can be intimidating. Here are key considerations before expanding your B2B portfolio. Assessing your readiness for change B2B marketers tend to be conservative when … Read more

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