Google Analytics 4 (GA4) is the newest version of Google’s analytics platform. It helps you measure things like your website’s traffic, user behavior, and conversions. Users in Google Analytics are one of the main metrics the platform focuses on. Let’s look at how users are defined, user tracking features, and how you can use this … Read more
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Threads is testing post-scheduling capabilities as the platform’s API enters its initial phase of live testing. The app also plans to introduce reply moderation and analytics insights capabilities for select third-party partners as part of the pilot. Why we care. Post scheduling on Threads allows brands and publishers to manage and expand their presence on … Read more
Google Analytics 4 introduced a default Google Ads report, now available within your account’s performance reporting section. To access this report, you need to link your GA4 profile with your Google Ads account Why we care. The inclusion of this Google Ads report, formerly found in GA4’s predecessor Universal Analytics, simplifies data access within GA4. … Read more
Google Analytics seems to have added a new default Google Ads report to the performance reporting section. This is if you have linked your Google Analytics 4 profile with your Google Ads account. This was spotted by Thomas Eccel who just posted about this on X. He wrote, “Just spotted the “Google Ads” Report in … Read more
There is a large thread in the Google Analytics Help Forum with complaints from site owners of being flooded with fake referral traffic originating from Poland. This seems to be the typical referral spam issue and it started around February 17th or so. There are actually several threads with complaints around this issue in the … Read more
Google Analytics 4 is updating its Advertising workspace to simplify reporting for advertisers and publishers. The update will see the implementation of two dedicated spaces for GA4 users: one for marketers to track and analyze their campaigns, and another for behavioral insights. What’s changing? With this update, you can now use the following sections for … Read more
Google Analytics 4 is allegedly missing data from User Acquisition and Traffic Acquisition reports due to a bug. Users report that data prior to September 6 is no longer available, despite it having been in place for at least two years prior, as demonstrated in the screenshot below: The screenshot was shared in the Google … Read more
What Is the Google Analytics Tracking ID? The Google Analytics tracking ID is a unique identifier Google Analytics assigns to a property (like a website, blog, or mobile app). Google Analytics uses this ID in its tracking code to identify and collect your property’s user traffic and behavior data. Which are helpful for when you … Read more
You can connect Google Search Console to Google Analytics 4 (GA4) to get organic search data in your GA4 property. The integration expands the level of detail you can get from Google Analytics. Once the two platforms are connected, you’ll get performance and ranking data for specific search queries and landing pages. All in one … Read more
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