Brands

Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List

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Moz Launches Brand Authority Metric At MozCon With Top 500 US Brands List

Moz, a pioneering figure in search and digital marketing solutions, introduced Brand Authority™, a new metric designed to gauge online brand strength, at MozCon. This analytical tool empowers companies to evaluate their competitive environment with a unique brand comparison visualization feature. Recognizing an industry shift and an unmet need to quantify brand salience, Moz’s search … Read more

Leveraging WordPress To Tell Your Brand’s Story [Podcast]

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Leveraging WordPress To Tell Your Brand’s Story [Podcast]

Unlocking Your Brand’s Potential with WordPress: Insights from the Executive Director Have you ever wondered how WordPress can transform your brand’s narrative and enhance your online presence? Executive Director of WordPress, Josepha Haden Chomphosy, joined me on the SEJShow to discuss the impact of the open source model on WordPress’s growth and economy and provides … Read more

7 questions brands must ask when assessing affiliate agencies

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7 questions brands must ask when assessing affiliate agencies

Affiliate has gained serious momentum in brand marketing portfolios over the last few years. It’s especially *** in turbulent economies thanks to its low-risk nature that enables brands to spend only on guaranteed outcomes. With many brand marketers suddenly affiliate-curious, it seems like a good time to lay out a few critical questions those brands … Read more

Why U.S. Brands Lose $2.4B A Year From Local Invisibility

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Why U.S. Brands Lose $2.4B A Year From Local Invisibility

A localized marketing approach can unlock significant growth potential for your business – but it can also be highly competitive. So, what will it take to raise the bar and outperform your competition? How can you avoid missed revenue opportunities and maximize your brand’s visibility? On May 31, I moderated a webinar from SOCi’s Monica … Read more

Elevating your brand’s local customer experience from search to sale

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Elevating your brand’s local customer experience from search to sale

Today’s digitally savvy, constantly connected customers have high expectations of their interactions with local businesses. From the moment they search for a product or service, customers want a seamless and personalized experience. Local businesses have plenty of opportunities to create personal connections and build lasting relationships with their customers through their search presence, often before … Read more

3 brands that have mastered the art and science of marketing

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3 brands that have mastered the art and science of marketing

Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT, we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for … Read more

Elevating Your Brand’s Local Customer Experience

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Elevating Your Brand’s Local Customer Experience

Today’s digitally savvy, constantly connected customers have high expectations of their interactions with local businesses. From the moment they search for a product or service, customers want a seamless and personalized experience. Local businesses have plenty of opportunities to create personal connections and build lasting relationships with their customers through their search presence, often before … Read more

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