Celebrate the Holidays with some of SEJ’s best articles of 2023. Our Festive Flashback series runs from December 21 – January 5, featuring daily reads on significant events, fundamentals, actionable strategies, and thought leader opinions. 2023 has been quite eventful in the SEO industry and our contributors produced some outstanding articles to keep pace and … Read more
Instacart is rolling out two new tools to help up-and-coming brands connect with retailers: Digital sell sheets: Instacart’s new sell sheets allow brands to easily and automatically showcase their best products (including platform sales data, product information, and key growth insights) to the platform’s extensive network of more than 1,400 retail banners, directly in Ads … Read more
Social media advertising delivers targeted ads to users on social media platforms based on their online behaviors, interests, and demographics. In this article, we discuss the advantages of social media advertising and the top platforms for running your ads. Further reading: Need a primer on social media advertising first? Read our guide: The Beginner’s Guide … Read more
Online shoppers want to buy from real experts. When searching for products or services, they look for sites with genuine experience, expertise, authoritativeness and trustworthiness (known as E-E-A-T). To earn user trust, ecommerce brands must move out of the shadows and focus on building strong E-E-A-T signals, both on-site and off-site. Here’s why and how. … Read more
Google has introduced several updates to assist advertisers in maintaining brand safety and suitability on YouTube and the Google Display Network. Danielle Wolinsky, Google’s Global Lead for Advertiser Trust and responsibility, presented various options for brand protection, such as a new feature that enables marketers to easily select topics they want to exclude on both … Read more
Google is expanding its AR Beauty ads to let brands showcase lip and eye products, with plans to soon add foundation. This augmented reality experience for cosmetic products (lipstick and eyeshadow) was initially launched in 2020. Why we care. Beauty brands may want to experiment with Google’s virtual try-on experience to see whether the AR … Read more
YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, AI, YouTube can identify popular videos around cultural moments. For example, with Halloween coming up, Spotlight Moments: Lets advertiser serve ads across Halloween-related … Read more
Creating a great product is no longer enough. How you introduce it to the market can significantly impact its success. Unique and innovative product launch ideas are now essential to brand strategy. Here’s why: Your business must stand out to attract potential customers in a saturated market. Creative product launches generate buzz. And showcase your … Read more
Google’s algorithm is always changing. And along with new AI integrations, it’s crucial to know how your, or your clients’, websites could be affected. Are you taking advantage of these changes to keep your SEO game strong? On September 6, I moderated a webinar with Cynthia Sener and Morrissey Balsamides of Chatmeter. They discussed updates … Read more
Meta Verified is being rolled out to businesses on Instagram, Facebook and WhatsApp. Mark Zuckerberg announced that testing will begin in select counties on Facebook and Instagram in the coming weeks, with WhatsApp trials planned at a later ****. What is Meta Verified? Meta Verified is a monthly subscription package designed to help creators and … Read more
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