Brands

Elevating your brand’s local customer experience from search to sale

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Elevating your brand’s local customer experience from search to sale

Today’s digitally savvy, constantly connected customers have high expectations of their interactions with local businesses. From the moment they search for a product or service, customers want a seamless and personalized experience. Local businesses have plenty of opportunities to create personal connections and build lasting relationships with their customers through their search presence, often before … Read more

3 brands that have mastered the art and science of marketing

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3 brands that have mastered the art and science of marketing

Much has been written about the challenges marketers are up against in 2023. From economic volatility and growing technological complexity to changes in data privacy policies and exponential improvements in AI (yes, ChatGPT, we’re talking about you – again!), this year has been a heady mix of uncertainty and excitement. This is especially true for … Read more

Elevating Your Brand’s Local Customer Experience

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Elevating Your Brand’s Local Customer Experience

Today’s digitally savvy, constantly connected customers have high expectations of their interactions with local businesses. From the moment they search for a product or service, customers want a seamless and personalized experience. Local businesses have plenty of opportunities to create personal connections and build lasting relationships with their customers through their search presence, often before … Read more

How Brands Can Build Customer-Centric Marketing Strategies

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How Brands Can Build Customer-Centric Marketing Strategies

Additional Resources How to Become Customer Centric The good news is that customer-centricity isn’t simply born into companies, it’s something any brand can build at any time. Becoming customer-centric is a many-pronged strategy and one that must be built to your needs over multiple years. Start you customer-centricity journey here: Optimize and align your owned … Read more

10 Ways Brands Can Incorporate Video into Their Digital Marketing Strategies

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10 Ways Brands Can Incorporate Video into Their Digital Marketing Strategies

When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone.   … Read more

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