September 6, 2022 | Posted by The In Search SEO Podcast So you started publishing videos on YouTube. But are you truly optimizing your videos for organic reach as you painstakingly optimize every piece of written content that you publish for your website? Video SEO is what I’m going to be discussing today … Read more
Updated: March 31, 2023. Learn how to reverse video search on Google and using various third-party tools. Have you ever wondered how to find out where a particular video comes from? With the advent of technology, it has become easier than ever before. With reverse video search, you can effortlessly search for the video’s source … Read more
Google finished rolling out the March 2023 broad core update on Tuesday, and it took about 13 days to roll out. Microsoft said they are exploring sharing ad revenue from Bing Chat with publishers through the Microsoft Start program. Microsoft executives also mocked Google for Bard’s lack of citations and said Bing Chat is better. … Read more
Now, we’re not saying that video marketing is the ONLY way to increase sales, but it is taking the top spot as the most powerful option in your marketing arsenal – especially if you’re already running a good website and have your social media set up. Here’s why video marketing is critical if you want … Read more
The video game industry is growing at an unprecedented rate, with revenues estimated to surpass $200 billion by 2023. As the number of gamers and the demand for new games continue to increase, the opportunities for advertisers to reach new and diverse audiences have never been greater. However, with these opportunities come challenges for brands … Read more
Did you know that video search results are fifty times more likely to rank organically in Google when compared to text-based results? In Google search results, you’ll find videos mostly from YouTube. So, your videos need to be there. But what is YouTube SEO and how does it work? In this article, we’ll discuss this … Read more
You’re probably saying, oh sure – video looks fantastic, but is it affordable or effective for a small business? You’re not alone! With tighter budgets and a greater need to spend where it’s going to get results, small businesses often avoid video because they think it’s just for the big dogs. After all, it’s expensive … Read more
When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone. … Read more
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a … Read more
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. … Read more
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