You’re probably saying, oh sure – video looks fantastic, but is it affordable or effective for a small business? You’re not alone! With tighter budgets and a greater need to spend where it’s going to get results, small businesses often avoid video because they think it’s just for the big dogs. After all, it’s expensive … Read more
When you’re scrolling through your social media feed, do you notice how video catches your attention much more than an image or text? Or, when you’re looking for information on a company’s website, do you search for an About Us or product video to quickly learn a lot about the brand? You’re not alone. … Read more
Nowadays, short-form content is all the rage. Just look at TikTok’s astounding popularity amongst younger generations. It has lead to the development of new and compelling video formats that are mostly found in feeds with a passive discovery mechanism. Or as the younger generations (ominously) call it: the algorithm. In this post, we’ll take a … Read more
The Google broad core update for March is not done yet, and we see tremors. Google started to roll out Bard, and while it is fast and has a sleek interface, it was a bit underwhelming when compared to Bing Chat. In fact, Bard is unlikely to link to sources and content creators too often. … Read more
You probably already know that videos hosted on a website or platforms like YouTube can appear in Google Search Engine Ranking Pages (SERPs) for search queries and fit into the larger SEO strategy to achieve top search rankings. However, if you have been struggling to justify the amount of resources it requires to pull off … Read more
Google released the March 2023 broad core update, so far this has been a very fast and big update. Bing said they’ve been using the new GPT-4 technology for the past several weeks. Bing also hinted that the Bing Search answers would be replaced with Chat-based answers. Bing’s sidebar with Bing Chat is now in … Read more
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