In the rapidly evolving digital landscape, establishing a robust online presence has become imperative for businesses looking to thrive. Among the myriad of tools available, Google Business Profiles (GBPs) stand out as a pivotal asset for enhancing visibility, engaging customers effectively, and shaping online reputations. In this article, we delve into the significance of GBPs … Read more
Google is testing showing a “Post” button in the carousel of buttons in the Google Business Profile local listing panel. So when you view your owned business in Google Search, you may see a “Post” button near the call, directions, share, and save. There is also an “Edit” button there. Typically, those buttons would be … Read more
Google sent out emails a couple of days ago to businesses asking them to register their Automated External Defibrillator (AED) with Google Business Profiles. Google said, “you could save lives” if you do it. “This can help emergency responders find the life-saving device when someone nearby is suffering from a cardiac arrest emergency,” Google wrote. … Read more
Imagine being able to identify where your potential customers are, targeting and engaging them effectively, and driving business growth with optimized spending. That’s the advantage of using a digital advertising platform to help your audience convert. In this article, you’ll learn about the top online advertising platforms’ unique features. Plus which platform to choose to … Read more
The need for quality SEO keeps increasing. Brands that execute an organic strategy the right way are standing out early and often – and it’s more important now than ever, thanks to the emergence of AI and other technological innovations. Blend those emerging technologies with the tumultuous few years that made up the COVID pandemic … Read more
Instagram is a popular social media channel, second only to Facebook, for audience engagement, user base, and daily active users. Not only does it have over 2 billion users every month, but more importantly, the majority of them are actively looking for new products and services on the channel. Instagram’s advertising reach grew by 12.2% … Read more
Thanks to Facebook, the concept of social media took off. It continues to remain the first and only social media account for millions of people across the planet. Statistics reveal that Facebook has nearly 3 billion active users—almost half the world’s population! Despite so many social media platforms competing for attention today, most people prefer … Read more
Business professionals like yourself have way too much to deal with on a daily basis – innovation that goes a million miles an hour, tens of teams that deal with different aspects of the company, and competition that just won’t quit. Naturally, you’re always looking for the latest, most efficient tool that could make your … Read more
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile … Read more
It looks like Google is rolling out a new Google Business Profiles image uploader as part of the new Google Business Profile management interface. The image uploader interface seems a lot more basic now showing an option to view photos or add photos. This was first spotted by JS Girard in the Local Search Forums. … Read more
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