Instagram is a popular social media channel, second only to Facebook, for audience engagement, user base, and daily active users. Not only does it have over 2 billion users every month, but more importantly, the majority of them are actively looking for new products and services on the channel. Instagram’s advertising reach grew by 12.2% … Read more
Thanks to Facebook, the concept of social media took off. It continues to remain the first and only social media account for millions of people across the planet. Statistics reveal that Facebook has nearly 3 billion active users—almost half the world’s population! Despite so many social media platforms competing for attention today, most people prefer … Read more
Business professionals like yourself have way too much to deal with on a daily basis – innovation that goes a million miles an hour, tens of teams that deal with different aspects of the company, and competition that just won’t quit. Naturally, you’re always looking for the latest, most efficient tool that could make your … Read more
If you’re an advertiser with a brick-and-mortar presence, it’s more important than ever to claim and advertise your business on Google Maps. However, cracking the code on how to serve and control Google Maps ads may feel like a moving target over the last few months. With changes to Performance Max goals, Google Business Profile … Read more
It looks like Google is rolling out a new Google Business Profiles image uploader as part of the new Google Business Profile management interface. The image uploader interface seems a lot more basic now showing an option to view photos or add photos. This was first spotted by JS Girard in the Local Search Forums. … Read more
Google seems to have added a new feature to allow businesses to add an amenity or amenities from their Google Business Profiles to their website. The new card when you search for [my business] says, “Add amenity map to your website, show nearby amenities to help customers explore your area.” Here is a screenshot of … Read more
Google Search has this “recommendation” for businesses to sign up for Google Business Profiles directly in the search results. It says “Google can help you stand out.” It directs you to set up a free account on Google Business Profiles. This was spotted by Olesia Korobka who posted it on X. Google seems to be … Read more
Google’s Search Liaison, Danny Sullivan, was asked about if a business should always have a website and if so, should they also have a blog. Sullivan replied that he believes all businesses should have at least a basic website, but when it comes to a blog, that depends on what they have to say on … Read more
What Is a Business Growth Strategy? A business growth strategy is a plan of action that enables a business to achieve its goals—usually increasing revenue, profits, and market share. It involves identifying key opportunities. Like enhancing your product line, reaching new markets, or investing in relevant marketing channels. Whether you’re a startup or an established … Read more
With the rise of AI-generated content, Google is cracking down on low-quality, auto-generated copy in favor of high-quality, human-written content from real experts. This creates an opportunity for local businesses to stand out by producing authentic, helpful information that resonates with their audience and builds trust. This article covers strategies for creating localized business content … Read more
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