It is now four weeks and one day since the Google March 2024 core update started rolling out, 29 days since it started and yes, it is not done rolling out yet. Google’s Danny Sullivan and John Mueller both confirmed that yesterday, even though Google’s search status dashboard says the same thing. Danny Sullivan said … Read more
Google Ads has this feature for call us extensions to scan to call, where Google shows you a QR code on the screen that you can scan from your phone to call. Now Google is testing to send this number to your phone via text or email. I cannot replicate the “send this number to … Read more
Google is testing an arrow to toggle to the next local pack listing in the search results. This next button or toggle shows up after you click on an individual local listing in the Google Search results. Then you can click to the next one or swipe to the next one if you are on … Read more
I often get asked how people can enter digital PR as a career. As of yet, there is no digital PR degree you can obtain. Most decent senior digital PR practitioners, like SEO professionals, are self-taught. The role itself is a hybrid – part PR, part SEO, part content marketer, part journalist. If you have … Read more
Fabrice Canel, the Principal Product Manager at Microsoft Bing, said, “Bing usage extends beyond what many search engine optimizers (SEOs) may realize.” He is basically saying that Bing Search is more important than most of us are giving them and maybe we should consider Bing more when it comes to investing in our efforts Fabrice … Read more
Get ready for a smoother ride with Yoast SEO 22.4! This update packs a punch, improving performance, fixing bugs and enhancing your overall user experience. Say goodbye to pesky ‘elementor’ slugs and enjoy seamless navigation. Plus, thanks to Yoast WooCommerce SEO 16.2, our webshop customers will better control how their product variants show to shoppers … Read more
The March 2024 updates have severely impacted the search engine results pages (SERPs). Within days of the updates going live, Google issued manual actions that resulted in websites being deindexed. Google said it will remove 40% of low-quality, unoriginal content, shaping a new age in the SERPs. However, link building is still relevant and has … Read more
The Microsoft Advertising Platform is upgrading all existing image and feed campaigns on a manual cost-per-click (CPC) bid strategy to enhanced CPC from May 13. This upgrade process is expected to take a few days but should be finalized by May 17, 2024. Additionally, all manual CPC bidding for newly created native campaigns will be … Read more
PR and content marketing both aim to strengthen a brand’s visibility and reputation to support business growth. But in different ways. They’re two distinct marketing disciplines with unique tactics and metrics. In this article, we’ll cover exactly what PR and content marketing are, the activities they include, and how to measure success. Let’s start. Content … Read more
As a business owner or digital marketer, understanding your local search ranking on Google is crucial for attracting nearby customers and increasing your online visibility. With so many consumers using search engines to find local products and services, optimizing for local search has become a key component of any successful SEO strategy. In this article, … Read more
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