Microsoft announced the general availability of Copilot in the Microsoft Advertising Platform. This means you can now use Copilot (Microsoft’s AI) natural language conversational chat, asset recommendations, and image asset creation in the Microsoft Advertising platform. Microsoft originally launched Copilot in Microsoft Advertising a month ago after telling us in September they would add Copilot … Read more
Google has renamed the Product Sites search filter to Product Websites. These only really show up in the European regions and starting last week, Google renamed “Sites” to “Websites.” This change was spotted by Brodie Clark who posted on X saying, “Google has now altered the naming of the UK/European menu item from ‘Product Sites’ … Read more
Many businesses turn to LinkedIn—the world’s largest professional network—to tap into the right audiences to grow their operation. In this guide, we’ll explain the reasons why you should use LinkedIn for lead generation. We’ll also provide tips for connecting and engaging with your ideal audience on the platform. Finally, we’ll show you how to monitor … Read more
One of my pet peeves is when people send me screenshots of pages they want me to read and do not include the URL to that page. Well, the Google Search app is trying to solve that issue by telling the person who took a screenshot to “Send a link to this page” by clicking … Read more
Website performance tools help keep your site running at optimal health. By automatically alerting you to potential issues before they can affect your rankings. Or user experience. In this guide, we’ll explore the best website performance testing tools to improve your site. From on-page optimization to technical SEO. Enhances Search Engine Rankings Website performance tools … Read more
Tuta Mail, a popular encrypted email service, complained to European Union tech regulators that Google dropped its rankings for all sorts of keyword phrases with the Google March 2024 core update. Tuta is upset they no longer rank for [encrypted email] after this update. Reuters reported “German email service Tuta Mail has complained to European … Read more
Google has replaced First Input Delay (FID) with a new Core Web Vitals metric called Interaction to Next Paint (INP). This change aims to better measure a website’s responsiveness and overall user experience. This article explains what INP is, why it has replaced FID, how to check your site’s INP score, and various techniques to … Read more
Last week, Shameem Adhikarath shared an example of an individual that shows up twice as two different entities in Google Search. It is like maybe Google was fed two distinct entities for the same person and now Google is showing both of them, with the same name and same query. Shameem shared a screenshot and … Read more
Blog / SE Ranking News / SE Ranking’s Upgraded Backlink Database: Our Data Has Become More Accurate and Up-to-**** Every powerful SEO strategy leans on quality datasets, making precise data SE Ranking’s top priority. Backlink data is no exception. After the Helpful Content Update rollout, the SEO landscape has been dominated by authoritative websites with … Read more
What Is a Reciprocal Link? A reciprocal link is a two-way link between two websites. Website A links to website B, and website B links back to website A. A reciprocal linking exchange can occur naturally. For example, both sites publish content that is mutually beneficial and relevant to their respective audiences. Each site recognizes … Read more
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