Google Video Structured Data No Longer Requires Descriptions

Google Video Structured Data No Longer Requires Descriptions

Google updated the video structured data to say that the description property is no longer required. Instead, Google moved the description property item to the “recommended” section, from the “required” section of the help document. This means that videos that were missing the description property within your structured data are now valid. Google Search Console … Read more

Google no longer requires video descriptions as part of structured data

Google no longer requires video descriptions as part of structured data

Google has removed the requirement to have the description property as part of your video structured data. Google says it is still recommended to provide a description to your videos in the structured data but it is not a requirement. With that, Google Search Console will not report errors for missing description property items. Structured … Read more

How to Improve Meta Descriptions | Improve My Search Ranking

How to Improve Meta Descriptions | Improve My Search Ranking

It’s not every day when Google shares exact examples of what it expects content creators to do. Google has added examples on how to improve meta descriptions to its updated help documentation. The search engine giant not only listed examples for what it considers “good meta descriptions” for you to follow, but it also shared … Read more

SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

SEO Split Test Result: Product-Focused vs. CTA-Focused Meta Descriptions

 Before you start: if you’re unfamiliar with the principles of statistical SEO split-testing and how SplitSignal works, we’re suggesting you start here or request a demo of SplitSignal.  First, we asked our Twitter followers to vote: The result of the votes on Twitter. This time the majority of our followers were RIGHT! Read further to find out why. The Case Study … Read more

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