As a marketer, the great mystery behind Google’s consistent algorithm updates can be both frustrating and intriguing at the same time. Google typically announces large algorithm updates in advance which, in turn, prompts discussion and speculation among SEOs and website owners. This can lead to misinformation, confusion, and false guidance. It’s crucial to pinpoint how … Read more
Now that the Google March 2023 broad core update is done rolling out, we wanted to take a deeper dive on how this core update differed from previous Google core updates. This update was indeed a big one, and caused a lot of ranking volatility across many verticals in the Google search results. March 2023 core update. … Read more
The retail season is in full swing, and with spending hitting $47 billion and 5 million Aussies buying online monthly in 2022, no one can afford not to have an e-commerce presence! As online shopping has surged on a global level, Google has pivoted to do what it does best – help people find exactly what they … Read more
Google is improving how it helps searchers evaluate information and discover different viewpoints. Finding accurate and reliable information can be daunting as the internet grows and evolves. In response to this challenge, Google is taking the initiative to provide users with new tools. Google has announced the following updates are rolling out to search results: … Read more
Google has updated its structured data documentation for Top Stories eligibility. In addition, the search engine giant has also updated the image requirements and guidelines for Top Stories. In this post, we cover and summarise the changes that Google just made. 1. Structured data is not necessary for Top Stories It is unclear if structured … Read more
Are you a “Proactive SEO” or a “Reactive SEO”? Perhaps the best approach is a healthy portion of both. Being proactive in SEO means that you are building a web presence towards what you know should be there. You’re planning for not just the here and now, but for years into the future. You’ve conducted … Read more
Google announced an update to search console that provides merchants with the power to accurately gauge the search performance of their product listings and product snippets. Search console has two new ways to see the SEO impact in the SERPs, providing impression and click data from the two different search appearances. Screenshot by Google, modified … Read more
On February 23, 2023, Google announced the rollout of its latest product reviews updates. This is the sixth iteration of Google’s latest guidelines for product review content. Google made the official announcement via its Search Central Twitter account: Today we released the February 2023 product reviews update, which applies to these languages globally: English, Spanish, … Read more
Google has added a new section to the Google Search Status Dashboard – Ranking. The Ranking section will show the confirmed Google ranking updates that Google already posts on its Google updates page. So now we have crawling, indexing, serving and ranking – ranking being the new one – on this Google Search Status Dashboard. … Read more
I was just asked on Twitter if there was an easy way to compare Google organic traffic hourly like you can in Universal Analytics. That’s a great question, and that’s a super useful report to have as major algorithm updates roll out. You can typically start to see the separation over time as the update … Read more
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