This article was co-authored by Rebecca Steurer. The world is drowning in digital content. Sadly, marketing success is often measured by quantity rather than the effectiveness of content in building awareness, generating leads, and converting customers. As a result, we’ve turned the web into countless low-insight listicles that focus on capturing keyword searches instead of … Read more
What Is Niche Driven SEO? Niche driven SEO is a marketing strategy that helps niche sites with smaller audiences get more visibility in search engines. It involves choosing specific SEO niches and optimizing each site and content based on keywords and phrases relevant to a specific market segment. Unlike general search engine optimization, niche SEO … Read more
In the evolving digital landscape, the importance of a hybrid human-AI strategy in content creation cannot be understated. By combining human expertise with the unparalleled data analysis capabilities of AI, content creators are in a unique position to produce content that not only informs but also deeply resonates with readers. AI can quickly identify data … Read more
What Is a Marketing Strategy? A marketing strategy is an overarching guide to how your business positions and promotes itself to prospects and customers to reach your company goals. Consider it the roadmap that outlines your business’s fundamental approach to engaging with your audience, communicating your values (and value proposition), and driving sales. And your … Read more
Understanding user experience (UX) in search engine optimization (SEO) is about much more than page speed and content stability. When optimizing UX from an SEO perspective, Google brings attention to how content is served, displayed, and viewed on a page. Ease of navigation, intrusive content, and design features are each important for earning higher organic … Read more
What Is a Marketing Channel Strategy? A marketing channel strategy details how a company reaches its target audience through different platforms. You choose which channels to use, allocate resources to each, then set specific goals for performance and engagement. A solid marketing channel strategy ensures you’re showing up where your customers are. Which creates an … Read more
To scale your PPC efforts and reach a broader audience effectively, you need a strategy encompassing every stage of the customer journey, from brand discovery to taking action. This is where the concept of a full-funnel PPC approach comes into play. This article will explain the importance of full-funnel PPC marketing and provide a solution … Read more
What Is Ecommerce Marketing? Ecommerce marketing is a method of increasing traffic to your online store and converting website visitors into customers. An ecommerce marketing strategy uses channels like social media, email, and SEO to build brand awareness, improve customer retention, and generate sales for an ecommerce brand. In this article, we’ll provide 13 tactics … Read more
What’s the secret sauce for SEO success in 2023 and 2024? Two words: bounce rates. Much like blue cheese or durian fruit, bounce rates have built a bit of a stinkin’ reputation, but contrary to popular belief, your website’s bounce rate data can actually transform into SEO gold. It’s the ultimate insider information into how … Read more
Key Points SEO strategy is a detailed plan to improve a website’s search engine rankings and brand visibility. SEO drives 20X more clicks and 150% higher ROI than paid advertising. Scalability is one of the biggest barriers to deploying an SEO strategy. *** take: You can’t create a sustainable SEO strategy by prioritizing rankings and … Read more
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