Have you put together a content strategy for the year yet? The clock is ticking! You should know that content remains a pivotal marketing channel in 2024, with 73% of B2B marketers and 70% of B2C marketers using content marketing as part of their overall strategy. As Insider Intelligence notes, a content strategy is ‘table … Read more
A full-funnel PPC marketing strategy is incredibly important. But do you understand how to implement this strategy in your accounts? This article will take you step-by-step through the marketing funnel, giving you tactical recommendations on how to keep the marketing funnel in mind when building your PPC strategy and some recommendations on how to measure … Read more
The digital landscape is a battlefield for brands, all vying for a piece of your valuable attention. In this competitive environment, a strong brand identity is no longer a luxury, it’s a necessity. This guide explores 10 key trends to consider when crafting a winning branded social media content strategy for 2024. 1. AI-Powered Content … Read more
Best of the SearchBot showcases Search Engine Land’s SearchBot’s responses to prompts submitted by readers. The language model is based on content from Search Engine Land layered on top of ChatGPT. The editors of Search Engine Land selected this response for its usefulness and have supplemented it with additional relevant content. I am the first generative AI … Read more
Through the numerous core algorithm updates announced over the past few years (most recently in March 2024), Google has made it clear that its focus is on rewarding websites with helpful, user-first content. This means that if your website doesn’t think of your target audience first, you’ll struggle to rank. In this case study, you’ll … Read more
Crafting an SEO strategy requires more than just a focus on the present. To succeed, we must anticipate future changes and adapt accordingly. In this article, we’ll discuss: The developing changes to the SEO industry. What those changes mean for our SEO strategies. How we can address and grow with those changes. Note: When future-proofing … Read more
What Is a Google Ads Bid? A Google Ads bid is the amount you’re willing to pay for a click on your ad. This bid plays a crucial role in determining where your ad appears on the page (also known as its placement). Better ad placement can significantly influence how your ad performs. This can … Read more
The rise of AI has been on a fast track lately, with no sign of slowing down anytime soon. Though artificial intelligence isn’t a new concept, generative AI, in particular, had a major breakthrough last year. In fact, 80% of Fortune 500 companies adopted ChatGPT in 2023. From search engines and social media networks to … Read more
What Is Multi-Segment Marketing? Your target audience includes everyone you want to sell products to. It can be a broad group. Breaking your target audience into several smaller groups—segments—makes it possible to market your product more specifically to each one. Often, improving the **** the marketing will resonate. It’s a strategy known as multi-segment marketing. … Read more
Buzzwords. Every industry seems to have them, but the marketing industry has put a whole new meaning to the word “jargon.” Most of the “new” concepts we come up with may have adapted somewhat to encompass the nature of building a brand strategy online. However, they’re still essentially the same as they always were. The … Read more
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